Kultura Brands Brings Adios to Center Stage at Boots in the Park Festival as New Mexico Market Launch Accelerates

Company Expects More Than 70,000 to 80,000 Attendees Across Two-Day Music Festival Featuring Post Malone, Jelly Roll, Koe Wetzel, Cody Jinks, Jessie Murph and More

LAKEWOOD, CO / ACCESS Newswire / May 12, 2026 / Kultura Brands, Inc. (OTCID:LTNC) ("Kultura Brands," "Kultura," or the "Company"), formerly known as Labor Smart INC., a publicly traded consumer products and lifestyle platform focused on scaling culture-driven beverage brands, today announced a major experiential marketing activation for its flagship Adios Ready-To-Drink tequila cocktail brand at the upcoming Boots in the Park music festival taking place May 15 and 16 at Balloon Fiesta Park in Albuquerque, New Mexico.

Foto: Accesswire

The two-day festival is expected to attract approximately 70,000 to 80,000 attendees and features a headline lineup including Post Malone, Jelly Roll, Koe Wetzel, Cody Jinks, Jessie Murph, Treaty Oak Revival, Ian Munsick, and additional nationally recognized artists. The event has quickly become one of the premier live country and crossover music festivals in the United States, drawing a highly engaged audience that aligns directly with the Adios consumer demographic.

Kultura Brands will host a high-profile Adios activation positioned adjacent to the main stage area, creating one of the festival's most visible branded experiences. The activation is designed to immerse consumers directly into the Adios lifestyle through premium branding, influencer engagement, social media integration, merchandise giveaways, VIP interaction opportunities, and direct-to-consumer brand experiences throughout the weekend.

Festival attendees are encouraged to stop by the Adios booth throughout the event for complimentary branded merchandise, giveaways, social activations, and an introduction to one of the fastest-growing emerging ready-to-drink cocktail brands in the market.

Additional information on the brand can be found at www.adiosspirits.com.

"We are excited to officially open the New Mexico market in a big way," said Brad Wyatt, Chief Executive Officer of Kultura Brands. "We have our launch meetings scheduled later this week, immediately followed by Boots in the Park, and consumers will then begin finding Adios on shelves across the market shortly after. This is exactly the type of rollout we envisioned for the brand, combining distribution execution with real consumer engagement and cultural activation. We are looking forward to an incredible weekend and connecting directly with thousands of consumers."

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