L'ORÉAL LUXE AND DATALAND REVEAL EXCLUSIVE PARTNERSHIP TO CREATE GROUNDBREAKING OLFACTORY ART EXPERIENCE - Seite 2

"I have always deeply admired Refik Anadol's visionary artistic work. I am incredibly proud that L'Oréal Luxe is collaborating with him on DATALAND placing olfaction at the very center of the museum and pushing the boundaries of unexpected Fragrance creation." Cyril Chapuy, President, L'Oréal Luxe 

"Fragrance is the ultimate language of emotion, a direct bridge to the soul that transcends reason. In response to Refik and Efsun's vision, our L'Oréal Fragrance Designers have shattered traditional boundaries to craft unfiltered sensory truths. Within DATALAND, we unveil the technical precision of our Métier through 'immersive scents' to leave a powerful, indelible emotional imprint." Karine Lebret, Fragrance Métier International Director, L'Oréal Groupe

"This collaboration with L'Oréal Luxe is a fascinating breakthrough. Together, we are pushing the boundaries of what art can be. By combining artworks with a unique fragrance model, we are no longer just visualizing data, we are breathing life into it. I am thrilled to share this unique dialogue between human sensory experiences and machine intelligence with the world." Refik Anadol, Media Artist & Co-Founder

"Collaborating across disciplines has always shaped how we think and create; it is inseparable from our way of being. To co-create with L'Oréal Luxe on this groundbreaking olfactory experience for DATALAND's inaugural exhibition carries on our tradition of turning to fellow innovators to help realize our vision." Efsun Erkılıç, Artist and Co-Founder

About L'Oréal Luxe

At L'Oréal Luxe, defying the rules is not just a belief; it's our guiding principle. We see luxury beauty as a space of constant reinvention. Our mission is anchored in our unique "Culture de l'Ecart", an approach that challenges the status quo to master the balance between heritage and audacious innovation. With an unparalleled portfolio of 30 iconic brands and 30,000 luxury experts, L'Oréal Luxe is the undisputed leader of luxury beauty, ensuring each brand preserves its unique DNA while accelerating growth.

Communication L'Oréal Luxe
Mickael Roux, [e-mail]

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