e.l.f. Cosmetics Rewrites the Rules of the Road with Katherine Legge as She Attempts “The Double”

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), a bold disruptor with a kind heart, is fueling history as professional race car driver Katherine Legge attempts to complete “The Double,” racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day: Sunday, May 24, 2026.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260512521955/en/

e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete “The Double," racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.

Legge will become the first woman ever to attempt “The Double,” one of the rarest feats in motorsports. Across 1,100 miles in a single day, drivers must rapidly adapt between two entirely different racing disciplines, vehicles and physical demands. Only five drivers in history have attempted it and just one has completed it.

As Legge’s primary partner across both races, e.l.f. is showing up in full force on the track and alongside its community every mile of the way.

This marks the fourth year of partnership between e.l.f. and Legge, rooted in a shared belief that when women are given access to spaces traditionally closed to them, anything is e.l.f.ing possible. e.l.f. is continuing to invest in visibility, representation and opportunities that help women move from the sidelines to the starting line.

What drives e.l.f.? The stats*:

• Women receive just 1% of all sport sponsorships
• Women account for only 4% of drivers on tracks
• Women are 2x more likely to feel forced out of racing within the first five years

“At e.l.f., we believe culture moves forward when more women are given the opportunity to own their stories, break barriers and redefine what is possible,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “Katherine attempting ‘The Double’ is a reflection of what empowering.legendary.females. looks like in action – backing women who push boundaries and inspire the next generation to dream even bigger. Together, we are building experiences that invite our community into that journey and remind every eye, lip and face that the road opens wider when women are in the driver’s seat.”

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