Haier Named the World's Only IoT Ecosystem Brand in Kantar BrandZ Top 100 for Eight Consecutive Years

QINGDAO, China, May 18, 2026 /PRNewswire/ -- Kantar, a global leader in brand data and strategy consulting, recently released its BrandZ 2026 Top 100 Most Valuable Global Brands ranking. In the ranking, Haier Group has been named the world's only IoT ecosystem brand for eight consecutive years, with its position rising to 53^rd place.

The ranking evaluates not only financial performance but also places significant emphasis on a brand's equity strength and future growth potential in consumers' minds. Despite economic volatility, the total value of the world's top 100 brands rose 22% year-on-year to USD 13.1 trillion in 2026. Thirteen Chinese brands made it onto the list, while global tech giants Google, Apple, Microsoft and Amazon still take the lead. This year, Chinese brands delivered particularly strong results, posting an average year-on-year brand value increase of 32%.

Since debuting in the ranking in 2019, Haier has steadily climbed from 89^th to 53^rd place globally, with its brand value reaching USD 52.949 billion, demonstrating the resilience and long-term value of its ecosystem brand model.

"Haier has transformed from a single home appliance manufacturer into a diversified enterprise spanning six industrial ecosystems, with clear progress in its ecosystem brand strategy. By combining supply chain strength with cultural adaptability, Haier delivers product value while bridging global markets through cultural integration and emotional connection, offering an excellent model for Chinese industrial enterprises building world-class brands," noted Wang Xing, CEO of Kantar Greater China and global chair of Kantar BrandZ.

Brand growth momentum fueled by six ecosystems

Behind Haier's rising brand value lies solid operating performance. In 2025, Haier Group achieved global revenue of RMB 426.8 billion (approx. USD 59.8 billion), an increase of 6.3% year‑on‑year; global profit reached RMB 32.2 billion (approx. USD 4.5 billion), up 6.7% year‑on‑year, demonstrating a high-quality growth trajectory in the face of a complex environment.

The rise in Haier's brand value is driven by its ecosystem brand strategy, focusing on strengthening core businesses, expanding scale, and reinforcing leadership, as future competitiveness depends less on standalone capabilities and more on ecosystem dynamism.

Haier has evolved its ecosystem collaboration from a "parallel fleet" into an integrated "organic entity," subdividing three sectors into six industrial ecosystems:

• Smart Home Ecosystem: Focuses on smart living, HVAC, and elderly-friendly solutions, with the "Smart Home Brain" aiming for "hands-free housekeeping."
• Health Ecosystem: Haier's health brand, Incaier, has exceeded RMB 47 billion (approx. USD 6.91 billion) in value, ranking among China's top in pharma and health.
• Automotive Ecosystem: Haier's Autohome and CARtech offer high-end personalized mobility and vehicle solutions.
• Digital Economy Ecosystem: Haier's COSMOPlat AI+ industrial internet platform and Hainayun accelerate digital transformation across industries.
• Robotics Ecosystem: Shanghai STEP Electric Co., Ltd. leads as a global elevator IoT ecosystem brand.
• New Energy Ecosystem: Solutions including green energy, storage, and AI robots are driving zero-carbon transitions across industries.

The coordinated development of Haier's six industrial ecosystems has not only unleashed strong growth momentum for its ecosystem brands but also expanded its brand value through continuous scenario innovation. This has enabled Haier to establish a unique and difficult-to-replicate competitive moat in the global brand landscape.

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