Kultura Brands (OTC:LTNC) Announces Breakout Adios Launch at Boots in the Park Albuquerque with RNDC, Activated Events and CKS

LAKEWOOD, CO / ACCESS Newswire / May 22, 2026 / Kultura Brands, Inc. (OTCID:LTNC) ("Kultura Brands" or the "Company"), formerly Labor Smart Inc., a consumer brands platform focused on the development, marketing and expansion of emerging beverage and lifestyle brands, today announced the successful New Mexico market launch of Adios, its flagship ready-to-drink tequila cocktail brand, during Boots in the Park at Balloon Fiesta Park in Albuquerque, New Mexico.

The two-day Boots in the Park festival brought together one of the strongest country and crossover music lineups in the region, including Post Malone, Jelly Roll, Carín León, Jessie Murph, Koe Wetzel, Cody Jinks, Max McNown, Tyler Hubbard, Clay Walker, Mitchell Tenpenny, Chase Matthew, and additional artists across multiple stages.

The Adios activation was executed in collaboration with Republic National Distributing Company (RNDC), Activated Events, and Kultura Brands' strategic operating partner, CKS. The event provided Adios with a high-profile launch platform surrounded by major national sponsors, automotive brands, beverage companies, lifestyle activations, and tens of thousands of highly engaged festival attendees.

During the festival, approximately 7,500 Adios units were sold and distributed throughout the venue across multiple points of sale and branded consumer activation areas. Even though Adios was the only RTD selling at a premium price in a 12-ounce can (most others were served in larger ounce cans at similiar price), the Company believes Adios was one of the strongest-performing ready-to-drink cocktail brands at the event, generating repeat purchases, high consumer engagement, and immediate interest from distributors, retailers, casino operators, hospitality groups, and on-premise accounts throughout the region.

"This was a defining weekend for Adios," said Scott Darnell, Chairman of the Board of Kultura Brands. "To launch in New Mexico at an event of this size, surrounded by major national brands and some of the biggest artists in music, was a powerful validation of where this brand is headed. The consumer response was outstanding. We saw strong repeat purchases, high visibility across the venue, and meaningful conversations that extended well beyond the festival itself. RNDC, Activated Events, and CKS all played important roles in helping us execute at a very high level."

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