New Innovations, Expanding Partnerships, and Tourism Resilience at Trip.com Group's Envision 2026

* Strategic roadmap built on partnership, AI intelligence, and shared value across every segment of the travel ecosystem
* Trip.com Group awards USD 600,000 in grants to recognise tourism innovation and next-generation travel experiences
* Trip.com Group welcomes over 30,000 international visitors to China through its Free City Tours; launches new airport service hubs amid rising global demand for China travel

SHANGHAI, May 28, 2026 /PRNewswire/ -- Leading global travel services provider Trip.com Group today reaffirmed confidence in the long-term future of global tourism, unveiling new innovations, partnerships and initiatives set to shape the next phase of travel growth. At its annual Envision Global Partner Conference, the Group brought together 3500 guests from 78 countries and regions – including travel leaders, tourism boards, airline and hotel partners, and creators to explore emerging opportunities and the evolving future of travel.

A New Era of Global Travel: Resilience, Record Demand, and Shared Momentum

In her keynote, Jane Sun, CEO of Trip.com Group, marked the arrival of a new phase for global tourism – defined by record arrivals, accelerating innovation, and a deepening commitment to partnership. Tourism today accounts for around 10% of global GDP – a record USD 11.6 trillion in 2025 – and is the world's number one fastest-growing sector, growing at more than twice the rate of the global economy^[1].

Against this backdrop, Trip.com Group, together with its partners, continued to deliver sustained growth. In 2025, overall bookings on the Company's international OTA platform rose by 60% year-on-year, while outbound hotel and flight bookings surpassed 140% of 2019 levels. The Group's air ticketing business recorded an approximately 60% year-on-year increase in premium cabin and upsell value, while accommodation revenue grew by over 20%. This momentum reflects resilient travel demand across regions, anchored by Asia's strength, and supported by accelerating growth across Europe and the Americas.

Three Shifts Defining Global Travel: The "3 Ds"

Notably, the conference highlighted key growth opportunities that define the next chapter – the "3 Ds" of global travel: Discovery of new emerging frontiers, with Uzbekistan, Argentina, and Colombia among the fastest-growing destinations of 2025; Wide Diversity of experiences, from diving in Bali and nature in Cappadocia to museums in Giza and Istanbul; and Journeys in Depth, where 15 of the top 20 highest-growth journeys reflecting long-haul trips, multi-leg travels, and average stays up around six days across regions.

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