Bella Hadid's 'Ôrəbella Closes Growth Equity Investment Led by Silas Capital

Anish Agarwal Joins as CEO to Fuel Brand's Continued Growth and Expansion

LOS ANGELES, May 28, 2026 /PRNewswire/ -- 'Ôrəbella, the founder-led fragrance brand founded by Bella Hadid, today announces the closing of its Series A financing led by Silas Capital, with participation from existing investor Celebrands, which incubated the brand in partnership with Hadid. The round marks a significant capital raise to support the brand's accelerated growth.

The financing marks a defining moment in 'Ôrəbella's evolution as the brand enters its next phase of global expansion, building on strong momentum across product innovation, international retail growth, and sustained consumer demand.

At the same time, 'Ôrəbella announces the appointment of Anish Agarwal as Chief Executive Officer, effective April 13, 2026, as the brand prepares to scale its operational footprint across key international markets while maintaining its creative foundation under Hadid's leadership.

'Ôrəbella has grown from a deeply personal creative vision into a distinctive presence within modern fragrance, defined by Hadid's instinct-led approach to scent creation and the brand's proprietary bi-phase skin parfum system. Under her direction, the brand has expanded steadily across key markets and retail partners, reflecting both creative consistency and commercial momentum.

'Ôrəbella was built from a US-based foundation, a full-chain launch across Ulta Beauty doors that remains the brand's largest account and its commercial center of gravity. From that base, the brand has expanded quickly. It launched Ulta Beauty Middle East where it now holds the #1 fragrance position, entered 500 Douglas doors across 20 countries this past March, and is set to expand further in the second half of the year, with a strategic presence at Selfridges rounding out its UK footprint. Consumer pull has kept pace: JASMINE BLUES, the sixth skin parfum and the brand's first limited edition, is selling at twice forecast in the US, a clear signal that Hadid's evolving scent language is creating deeper connection and loyalty with consumers. Soon Jasmine Blues will be available globally. That same momentum now carries 'Ôrəbella beyond fragrance for the first time, into a Body & Hair Perfume Mist built on the proprietary 'Orelixir bi-phase system and designed for layering and personalization.

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