Pinterest Works with AWS to Power Next Chapter of AI-Driven Visual Search Discovery

Pinterest, Inc. (NYSE: PINS) announced a major expansion of its collaboration with Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), its Preferred Cloud Services Provider, including a planned $4 billion commitment for cloud services through 2031. The agreement is the largest infrastructure commitment in Pinterest’s history and is expected to accelerate the company’s AI roadmap, provide a more responsive search and shopping experience, and further modernize the infrastructure powering Pinterest's global visual search discovery platform.

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Pinterest Works with AWS to Power Next Chapter of AI-Driven Visual Search Discovery

"Pinterest is heavily investing in AI to make discovery more personal, visual and actionable for the hundreds of millions of people who use our platform every month," said Matt Madrigal, Chief Technology Officer, Pinterest. "This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision for the next generation of visual discovery on Pinterest. This strategic partnership will help accelerate AI innovation at Pinterest, improving both our consumer experience and advertiser performance by advancing our proprietary models and our use of open-source models.”

A Partnership Built for Scale

Pinterest and AWS have worked together since 2010 to improve the reliability, efficiency and performance of Pinterest's core services, including jointly optimizing one of the largest-scale data lakes on AWS. This renewed agreement significantly deepens that long-standing relationship and is structured to support Pinterest's next phase of growth across AI model training, inference, and platform infrastructure.

"Pinterest is building some of the most advanced visual AI systems on AWS, powering discovery for more than 600 million users. As one of our longest-standing customers, we know what it takes to support that scale securely and efficiently," said Dave Brown, SVP, Compute & ML Services, AWS. "AWS compute and purpose-built silicon like Trainium and Graviton give Pinterest the price-performance to train and run AI models at massive scale across both training and inference. This commitment provides Pinterest the AI infrastructure to move faster and deliver new experiences to users sooner."

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