SalesCloser Enters Global Hospitality Sector and Announces Engagement with Major North American Hotel
New commercial deployment aims to apply SalesCloser's AI voice agents to 24/7 guest service workflows at a resort property of one of the world’s ten largest hotel companies
Vancouver, BC, June 05, 2026 (GLOBE NEWSWIRE) -- SalesCloser Technologies Ltd. (“SalesCloser” or the “Company”) (TSXV: SCAI) (FSE: MJ5), a pioneer in autonomous AI sales technology, today announced its recent entry into the global hospitality sector with the engagement of a new commercial customer - a major hotel in North America that is part of one of the world's ten largest hotel companies (the “Customer”).1 The deployment will mark SalesCloser's first commercial deployment in the hospitality industry and extends the platform from sales workflows into operational guest service environments.
The Company's AI voice agents are in the process of being deployed in order to assist the Customer in automating after-hours room service operations, with a direct integration into the resort's point-of-sale platform.
The deployment aims to apply SalesCloser's AI voice agents to after-hours room service operations at the 270-room beachfront resort, automating an operational workflow that has historically required dedicated overnight staffing. Guest calls are answered immediately by a SalesCloser AI agent, which captures order details - items, modifications, room number, and timing - and submits the order in real time to the resort's kitchen through a direct integration with the Oracle Hospitality point-of-sale platform. The integration is designed to deliver an automated, end-to-end overnight ordering workflow without manual intake.
The deployment is designed to provide consistent 24/7 guest coverage, faster response on after-hours service requests, and a lower operational burden during overnight shifts, while preserving order accuracy and the property's service standards. SalesCloser believes this deployment demonstrates the platform's applicability beyond traditional sales workflows into broader operational use cases where always-on availability, real-time conversation handling, and integration with important existing enterprise systems are.
"We see hospitality is a natural extension of what our platform already does well - conducting high-quality, real-time conversations at scale and connecting those conversations into the systems operators already use. SalesCloser intends to help hospitality operators modernize guest-facing workflows while improving responsiveness and operating efficiency."The hospitality industry represents a meaningful adjacent market for SalesCloser's conversational AI platform. Guest service operations - including reservations, room service, concierge, front-desk overflow, and after-hours response - share the same underlying execution requirements as the sales conversations the platform was built for: voice-first interaction, multilingual fluency, integration with enterprise systems of record, and reliable performance at scale. The Company intends to leverage this initial deployment as a reference point for further expansion into the hotel, resort, and broader hospitality vertical.

