The Creators List launched to Help Brands Connect With Top Creators In Cannes

The curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Stats gives brands, agencies, and media a centralized resource for meeting creators on the Croisette during the festival

RESTON, Va., June 08, 2026 (GLOBE NEWSWIRE) -- Tubefilter, Comscore, Whaler Group and Gospel Stats today announced the launch of The Creators List, an independent, curated directory of more than 200 of the world’s top creators expected to attend the Cannes Lions festival later this month.

The Creators List features a selection of creators across entertainment, lifestyle, sports, culture, business and digital media. Developed as a practical resource for brands, agencies, platforms and media, it's designed to help the industry better understand which creators will be on the ground in Cannes, how they are building audiences, and how brands can connect with them during one of the advertising industry’s top global gatherings.

The launch comes as the creator economy’s role in today’s media mix is supported by modern measurement and audience intelligence from Comscore to help buyers evaluate their investments alongside traditional advertising spends. Comscore will also partner with Tubefilter for a Creator TV Roundtable in Cannes on June 23 to move the discussion beyond attention to how brands can make informed decisions about where to place their time, attention and budgets with highly engaged creator communities that show up consistently.

“Cannes has become one of the most important opportunities for brands and creators to meet and The Creators List helps complete the connection,” said Drew Baldwin, CEO at Tubefilter and Managing Partner at Gospel Stats. “The Creators List gives brands, agencies and media a curated view of the creators shaping the conversation at Cannes, and a more practical way to turn interest in the creator economy into real connections.”

“Creators are now a core part of how brands reach and engage audiences, but the industry is asking for more clarity, context and measurement around those partnerships,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “The Creators List helps fast track those conversations and creates a foundation for smarter, more actionable collaboration.”     

Neil Waller, Co-Founder & Co-CEO, Whalar Group said: "This list celebrates the individuals showing up at Cannes not just as attendees, but as business leaders, storytellers, and cultural architects. At Whalar Group, Creators are at the heart of everything we do, and we’re proud to help spotlight the talent driving the future of our industry.”

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