Xcel Brands Announces Exclusive Partnership With Baggallini and Coco Rocha

NEW YORK, June 09, 2026 (GLOBE NEWSWIRE) -- Xcel Brands, Inc. today announced an exclusive licensing collaboration between handbag specialist Baggallini and internationally renowned model, entrepreneur, and fashion icon Coco Rocha. The partnership will begin with the launch of a limited-edition capsule collection designed by Coco Rocha for the modern woman.

The collaboration combines Baggallini's signature expertise in organization and functionality with Coco's sophisticated style and real world understanding of the demands faced by today's busy women. The collection draws inspiration from Coco's many years of endless travel as a super model and businesswoman. The star of the collaboration is the Super Bagg seamlessly blending elevated style with practical organization.

"Throughout my career, I've been constantly on the move," said Coco Rocha. "Traveling between photoshoots, airports, and family life. I've learned that being prepared, traveling between photoshoots, airports, and family life I wanted to create a bag that was stylish and functional for all the needs of a woman on the go.”

"Coco embodies the multifaceted woman we design for, someone who moves through many roles, places, and moments with confidence and individuality," said Lydia Feniger, Vice President of Marketing at Baggallini. "Her experience living life on the move, from runways and photoshoots to business ventures and family life, made her an ideal partner. Together, we created a capsule that blends statement-making style with the thoughtful organization our customers rely on every day."

"This partnership continues Xcel Brands' vision of connecting influential talent with a lifestyle brand such as Baggallini to create meaningful products for today's consumer," said Robert W. D'Loren, Chairman and Chief Executive Officer of Xcel Brands. "Coco Rocha's global influence, entrepreneurial spirit, and authentic understanding of the modern woman's lifestyle made her an exceptional partner for Baggallini. The Super Bagg and the broader capsule collection deliver the perfect balance of style, versatility, and function that today's consumer expects."

The exclusive capsule collection will feature a curated assortment of handbags designed to meet the needs of women who seamlessly navigate careers, travel, family, and everyday life. The collection reflects a shared commitment to empowering women through products that are both beautiful and purposeful.

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