JACOBS STEPS-UP AS 'OFFICIAL SPONSOR OF STAYING AWAKE' AS SCHEDULE REVEALS SUMMER MATCH TIMES WILL PUSH EUROPEAN FOOTBALL FANS TO THE LIMIT

EQS-News: Jacobs / Key word(s): Agreement JACOBS STEPS-UP AS 'OFFICIAL SPONSOR OF STAYING AWAKE' AS SCHEDULE REVEALS SUMMER MATCH TIMES WILL PUSH EUROPEAN FOOTBALL FANS TO THE LIMIT 09.06.2026 / 22:55 CET/CEST The issuer is solely responsible for the content of this announcement. Published match timings show Central European fans face 71 late-night kick-offs (68.3% of the tournament). UK fans face 60 late-night matches (57.7%), while Eastern European fans suffer the most with 90 of 104 matches kicking off after 10:00 PM. With pivotal matches like England vs. Croatia, Scotland vs. Brazil, and crucial knockout stages kicking off as late as midnight and 1:00 AM CET, coffee steps in to fuel the ultimate "night shift" for supporters. BREMEN, Germany, June 9, 2026 /PRNewswire/ -- European football fans are preparing for the most sleep-deprived month in sporting history. The published match schedule reveals that the expanded 104-match tournament schedule will force millions of fans into a brutal 'night shift', with over two-thirds of the tournament kicking off during late-night or early-morning hours. In response, Jacobs has stepped up to become the 'Official Sponsor of Staying Awake', launching a dedicated campaign to support the true heroes of the tournament: the sleep-deprived fans keeping the passion alive in the dead of night. Looking at the European broadcast schedule and defining a 'late start' as any local kick-off between 10:00 PM and 7:00 AM, the stark reality for European television audiences is laid bare: Central Europe (Germany, France, Netherlands): Fans will endure 71 late-night matches, representing a staggering 68.3% of the entire tournament. United Kingdom: British viewers are not spared, with 60 matches (57.7%) falling into the late-night bracket. Eastern Europe: Fans face the most relentless schedule, with 90 out of 104 matches (86.5%) starting after 10:00 PM local time. Brutal Nights for Europe's Biggest Matchups Schreibe Deinen Kommentar