NIQ Sets Launch for Full View of Beauty Channel and Introduces Amazon 3P Measurement

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the upcoming launch of NIQ’s Full View of Beauty Channel and introduced Amazon third-party (3P) marketplace measurement in the U.S., both set to roll out later this year. Together, these offerings mark a major step forward in delivering the most comprehensive, unified view of the global beauty category.

Beauty is one of the fastest evolving and most fragmented categories in retail, spanning mass, prestige, specialty, and digital marketplaces. As consumer journeys increasingly shift across these channels, brands and retailers need a single, integrated view of performance. By expanding coverage across retail, prestige, and digital, including the addition of Amazon 3P, NIQ’s Full View of Beauty Channel will unlock unprecedented transparency, helping clients compete more effectively in a complex and dynamic market.

Set to launch in Q4, the Full View of Beauty Channel will combine NIQ’s measurement across grocery, drug, and mass retail with leading beauty retailers including Ulta Beauty, Sephora, Sally Beauty, and other specialty and department store retailers. The offering will be further complemented by NIQ’s advanced measurement of Amazon’s first-party and third-party marketplace sales. The result will equal increased visibility across channels available, with dramatically expanded all commodity volume (ACV) visibility and measurement depth.

A critical enabler of this expanded view is NIQ’s new Amazon 3P measurement, which will provide an early view into this expanded coverage in Q3, ahead of the full solution’s launch. Amazon 3P measurement will initially focus on Health and Beauty Care, categories where the third-party marketplace plays a significant and highly consequential role. Brands will gain a consistent, high-quality view of Amazon’s third-party marketplace alongside major retail channels, enabling stronger cross-channel analysis and actionability across the broader beauty landscape. Key capabilities include:

• Integration with NIQ RMS and custom characteristics for advanced analytics
• Standard metrics including volume, share, price, and temporary price reduction
• Seamless inclusion within NIQ’s broader Full View of Beauty ecosystem

These announcements build on NIQ’s recently unveiled strategic data sharing collaboration with Ulta Beauty, a foundational component of the Full View of Beauty Channel, further strengthening NIQ’s ability to deliver a single integrated view across the full beauty ecosystem.

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