AI Delivers Revenue Gains for 77% of Organizations, yet 63% Are Still Early in Their AI Journey

New Allego research reveals the impact AI has on revenue organizations while highlighting opportunities to scale AI across the revenue lifecycle and unlock greater business value.

WALTHAM, Mass., June 11, 2026 /PRNewswire/ -- New research released today by Allego, Inc., the leader in AI-powered revenue enablement, reveals that AI is delivering measurable business impact across revenue organizations, with 77% of leaders reporting increased revenue from AI and 88% planning to increase AI investment over the next year.

Driving these results are gains organizations are seeing across the revenue lifecycle. According to the 2026 AI in Revenue Enablement Report, 84% say AI-driven coaching tools, including AI role play, have improved coaching quality, 83% report reduced onboarding time for new sales reps, 80% report improved sales rep effectiveness, and 73% say AI has shortened sales cycles.

The report also found that AI is reshaping marketing's role in revenue enablement. Eighty-seven percent of the leaders surveyed say AI has increased marketing's contribution to pipeline, and 53% say marketing plays a leading role in AI-driven enablement initiatives. Key among those initiatives is the ability to generate and adapt sales content, with 83% of marketing leaders saying AI helps them do that easier and faster. 

As organizations expand their use of AI, the research highlights growing momentum around agentic AI. More than half (56%) of respondents report using or piloting AI systems that can recommend actions or execute tasks, such as generating content, assigning training, or triggering follow-up activities. These findings indicate that organizations are increasingly exploring more advanced AI capabilities beyond content generation and basic productivity applications.

Despite the positive results, the report found that most organizations are still in the early stages of AI maturity. Nearly two-thirds (63%) of respondents report they are in the initial phases of adoption, suggesting significant opportunity remains to scale AI across workflows and operating models.

"The conversation has shifted from whether organizations should adopt AI to how effectively they can translate AI into business outcomes," said Yuchun Lee, CEO and co-founder of Allego. "The organizations seeing the greatest impact are using AI to help marketers create more relevant content, enablement teams scale coaching and onboarding, and sellers engage buyers more effectively. That requires AI that is practical — meaning use cases designed for strong user adoption, are cost effective, and can successfully scale over time. We are seeing our best customers accelerate their success with AI, and I am optimistic about AI amplifying team success going forward."

Schreibe Deinen Kommentar