Kidoz Inc. Highlights Growing Importance of Advertising Without Personal Data Tracking Due to Age Verification Requirements

VANCOUVER, BC / ACCESS Newswire / June 11, 2026 / Kidoz Inc. (TSXV:KDOZ)(OTCQB:KDOZF), a brand-safe advertising platform powered by contextual AI, enabling advertising performance without personal data tracking, today commented on the implications of expanding age verification and child protection requirements across the United States.

Recent legislation in Texas, where the Texas Governor signed the online child safety bill requiring Apple and Google to ensure that their app stores verify the age of users alongside similar initiatives emerging in other jurisdictions, Utah and Louisiana and other countries such as France and Australia, reflects a broader shift toward age-aware digital experiences. In response, platform providers including Google Play have introduced new tools designed to help developers support age-appropriate experiences and comply with evolving regulatory requirements.

Google's recently announced Play Age Signals API provides eligible developers with age-related signals intended to support age-appropriate experiences in certain jurisdictions. Similar tools are expected to become increasingly common as digital platforms continue to evolve their approach to age awareness and child safety.

Apple's recent WWDC announcements reinforce this trend. Expanded child accounts, parental controls, and child-safety features show that age awareness and child-appropriate digital experiences are becoming core expectations across the app ecosystem, not isolated regulatory requirements.

For mixed-audience apps and games, these developments increase the importance of understanding how younger users are identified, managed, and monetized.

Kidoz believes these developments highlight the potential benefits of advertising approaches that do not rely on personal data collection or behavioural profiling. They also increase the importance of transparency, suitability, and control in advertising environments where younger users may be present.

Originally built to protect kids, Kidoz pioneered kid-safe advertising in mobile gaming. The Company's platform enables developers to monetize under-13 audiences without personal data tracking, behavioural profiling, or identity-based targeting.

"As digital platforms become increasingly age-aware, developers and advertisers are navigating a changing operating environment," said Jason Williams, Chief Executive Officer of Kidoz Inc. "Historically, much of digital advertising relied on personal data and behavioural profiles. Today, regulators, platforms, and consumers are placing greater emphasis on transparency, accountability, and age-appropriate experiences. We believe this is reinforcing the value of advertising approaches that achieve performance without personal data tracking."

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