tonies and BBC Studios bring Bluey to the Toniebox, expanding family storytelling through immersive audio play

EQS-News: tonies SE / Key word(s): Product Launch tonies and BBC Studios bring Bluey to the Toniebox, expanding family storytelling through immersive audio play 17.06.2026 / 09:00 CET/CEST The issuer is solely responsible for the content of this announcement. tonies and BBC Studios bring Bluey to the Toniebox, expanding family storytelling through immersive audio play

• Family-favourite Bluey joins tonies’ leading interactive audio platform for children
• Bluey stories, interactive Tonieplay experiences, and exclusive products will come to families around the world

LUXEMBOURG/LONDON, 17 June 2026 // tonies SE (“tonies”), the globally leading interactive audio platform for children, announces a partnership with BBC Studios to bring Bluey to the Toniebox for the first time. The collaboration expands one of the world’s most beloved TV series into immersive, audio-first experiences for kids and their families.

Launching from summer 2026, the partnership will introduce a range of Bluey experiences designed to inspire play, storytelling and shared family moments including Classic Tonies, interactive Tonieplay adventures, and themed accessories inspired by the globally celebrated series.

Bluey joins the tonies family at a time of accelerating global growth, with more than 12 million Tonieboxes already in homes worldwide. For families, the partnership brings another opportunity to experience Bluey beyond the screen. For tonies, it reinforces the company’s position as the destination for premium children’s storytelling and one of the world’s leading platforms for family entertainment and play.

Tobias Wann, CEO of tonies, says: “At tonies, we’re listening to our audience and responding to what excites them. Few brands capture family connection and playful storytelling quite like Bluey. For years, families around the world have asked for Bluey on the Toniebox, and we are incredibly proud to bring this beloved world to life in a way that feels uniquely tonies. This partnership is another powerful example of why many of the world’s leading family brands trust tonies to thoughtfully extend the stories fans already love.”

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