Market Logic Software and Nextatlas Expand Partnership to Combine Trend Detection and AI-Powered Personas

EQS-News: Market Logic Software AG / Key word(s): Agreement/Product Launch Market Logic Software and Nextatlas Expand Partnership to Combine Trend Detection and AI-Powered Personas 17.06.2026 / 09:05 CET/CEST The issuer is solely responsible for the content of this announcement. New integration brings foresight-driven trend intelligence into AI-generated personas to help brands anticipate consumer needs and accelerate innovation

BERLIN, June 17, 2026 /PRNewswire/ -- Market Logic Software, the leading provider of AI market intelligence and insights solutions, today announced an expansion of its partnership with Nextatlas, the pioneer in AI-powered trend forecasting and social listening.

Building on the successful integration of Nextatlas into Market Logic's DeepSights platform in 2024, the companies have expanded this offering to be available in DeepSights Personas. It ensures that interactions with synthetic customers reflect the most up to date customer perspectives by tapping into Nextatlas' ability to identify weak signals, emerging behaviors, and cultural shifts among innovators and early adopters.

This new integration enables product, marketing, and strategy teams to sharpen their consumer understanding by engaging with AI-generated personas grounded in both trusted internal knowledge and forward-looking market signals. Leaders across business functions can explore future consumer needs and get immediate feedback when testing concepts and messaging, evaluating new opportunities, and accelerating decision-making.

"We have seen growing demand from customers looking for ways to operationalize future-focused insights across their organizations," said Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software. "The addition of foresight-driven personas represents an important next step. By combining trusted enterprise knowledge with signals from emerging consumer behaviors, we are helping organizations move from understanding the market to actively shaping their future strategies."

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