Restart Life Sciences Details U.S. E-Commerce Launch, AI Platform, and Three-Phase Expansion Strategy for Holy Crap Foods

Vancouver, British Columbia--(Newsfile Corp. - July 21, 2026) - Restart Life Sciences Corp. (CSE: HEAL) (FSE: HN30) (OTC Pink: NMLSF) ("Restart Life" or the "Company") is providing a corporate update regarding its upcoming expansion into the United States, the launch of an updated AI-driven e-commerce platform, and pipeline developments for its wholly owned subsidiary, Holy Crap Foods Inc. ("Holy Crap").

The Company remains focused on scaling operations, driving revenue generation, and expanding its distribution reach.

In the coming weeks, Restart Life plans to launch its direct-to-consumer digital channels in the U.S. market. Central to this launch is a new Holy Crap website integrated with artificial intelligence (AI) tools. The platform incorporates consumer analytics, customer service automation, and customer relationship management (CRM) features designed to streamline digital operations and manage online sales.

To manage capital allocation and monitor market demand, management has structured a three-phase approach for U.S. market entry:

• Phase 1: Digital Launch & Canadian Fulfillment. Initial U.S. e-commerce sales will be produced and fulfilled from the Company's existing manufacturing facility in Gibsons, British Columbia.
• Phase 2: Market Analysis. Following the launch, the Company will monitor sales metrics, digital traffic, and demand patterns across key geographic regions.
• Phase 3: U.S. Production Shift. Subject to sales performance and market demand, the Company plans to evaluate shifting production for the U.S. market to facilities located within the United States. Research and development (R&D) steps for this potential shift are currently underway.

To support broader logistics, Restart Life is prioritizing production and distribution sites with direct access to shipping ports to accommodate international distribution, including pilot programs in the Caribbean.

Product Line Expansion: Restart Life is at various stages of three target product lines to broaden the Holy Crap brand footprint:

• Protein Product Line: Formulated for active and performance-focused consumers.
• Kids Product Line: Formulated for the youth category, focusing on low-sugar, clean-label breakfast options.
• Seniors Product Line: Formulated to support digestive health, ingredient bioavailability, and metabolic wellness for older demographics.

These developments align with broader trends in the functional food sector. Industry market research projects the U.S. healthy snack market to grow from $18.7 billion in 2025 to $39.0 billion by 2035, representing a compound annual growth rate (CAGR) of 7.6%.

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