Lee Celebrates Marilyn Monroe’s 100th Birthday with a Global Capsule Reimagining the Icon’s Most Famous Looks

Lee, the iconic American denim brand, today announces the launch of the Lee x Marilyn Monroe Collection, a limited-edition capsule celebrating one of Hollywood’s most enduring icons. Created in honor of Marilyn Monroe’s 100th birthday and available to fans around the world, the collection reimagines some of her most recognizable looks.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260820010503/en/

Lee celebrates Marilyn Monroe’s 100th birthday with a global capsule reimagining the icon’s most famous looks. The collaboration highlights on and offscreen styles, including the Lee Storm Rider denim jacket famously photographed by Eve Arnold. Credit: Eve Arnold/Lee

The collection is inspired by images of Marilyn wearing Lee’s iconic Storm Rider jacket, photographed by Eve Arnold on the set of her final film. These famous photos have informed everything from the trims, labels, and graphics to the campaign creative and of course, a new version of that jacket.

“The photos of Marilyn in the Storm Rider jacket have inspired Lee for decades. Her natural beauty and strength shine through as does the timelessness of denim. Our goal for this collection and campaign was to capture the essence of Marilyn’s aesthetic and the styles she made famous through a modern Lee lens. It’s a reimagining, not a replication and it will excite our consumers and her fans around the world,” said Vivian Rivetti, Vice President of Global Design, Lee.

Like Marilyn, Lee has stood the test of time. The capsule honors a shared legacy rooted in authenticity, individuality, and timeless style, celebrating the confidence, glamour, and grit that defined Monroe and continues to inspire the Lee woman today.

“For a century, Marilyn Monroe’s influence has shaped film, fashion, and pop culture,” said Dana Carpenter, Executive Vice President of Entertainment, Authentic Brands Group, owner of the Marilyn Monroe estate. “The Lee x Marilyn Monroe collection thoughtfully celebrates her enduring style through iconic archival inspiration while introducing these timeless designs to a new generation of fans.”

In addition to the Storm Rider, the collection includes dresses, jeans, and tops. Size range is 24-34 for bottoms, XS-XL for other apparel. Premium fabrics, exclusive trims and palette, custom labels, signature lip embroidery and archival photography make the collection a wearable tribute to Marilyn’s lasting impact. Key pieces include:

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