WildBrain Acquires Personality AI, a Trusted Partner for Bringing Beloved Characters to Life

Build once and deploy anywhere, Personality AI's safe-by-design conversational AI experiences extend WildBrain's offering to IP holders across the industry, with each character experience becoming a durable, licensable asset

Acquisition advances WildBrain's strategy in several key areas:

• PRIVO COPPA Safe Harbor Program certification: products go through independently assessed certification by an FTC-approved body for compliance with the Federal Children's Online Privacy Protection Act

• Proven products include Hey Peppa Pig: interactive voice experience developed with Hasbro that lets kids talk with Peppa Pig on Amazon's Fire Kids tablets

• Strengthens WildBrain's franchise flywheel: enables ongoing fan interaction beyond traditional licensing and content, unlocking an always-on experience

• Broadens WildBrain CPLG's offering: adds proprietary consumer engagement capabilities, further positioning the licensing agency as an integrated partner for franchise growth

• Expands monetization opportunities: adds a new interactive and experiential consumer category alongside traditional licensing programs

• Deepens fan engagement: supports brand relevance and drives demand across the broader licensing ecosystem

• Enhances WildBrain's management team: brings proven operating and technology expertise in-house at an integral time in the Company's evolution

Toronto, Ontario--(Newsfile Corp. - August 24, 2026) - WildBrain Ltd. (TSX: WILD) ("WildBrain" or the "Company"), a global leader in family entertainment, has acquired Personality AI, a trusted, kid-safe partner for bringing beloved character experiences to life through proprietary generative AI. Personality AI adds a differentiated capability to WildBrain's platform of global licensing, franchise management, content production and network scale, introducing a new category of safe-by-design, scalable character experiences that can be built once and deployed anywhere. Personality AI's character experiences enable deeper consumer engagement with entertainment IP beyond traditional licensing and content.

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