At NRF Europe, GoSpotCheck by FORM Showcases New AI Capabilities for Holiday Merchandising Execution - Seite 2

For leaders, the capability enables real-time campaign verification, faster identification of execution gaps, and POSM waste reduction by identifying materials that never reach the shop floor. It also connects execution data to marketing and trade spend ROI, giving organizations the proof-of-performance they need to optimize future investment decisions, and the confidence that flagship holiday moments are landing as intended across every market.

With POSM Recognition, data is delivered directly to customers' existing GoSpotCheck workflow, in both PhotoWorks and the GoSpotCheck mobile app, ensuring that field reps, retail teams, supervisors and leaders all see the same standardized data without changing how they work. Built on next-generation AI that understands visual content in context, POSM Recognition delivers capabilities that other existing solutions cannot match:

• Zero-shot, same-day recognition: No training data or image samples are required to support a new campaign. Retailers can begin verifying POSM execution from day one of a holiday activation, protecting investments during the highest-value trading window of the year
  
  
• Built for multi-market retail: Multi-lingual and multi-currency support means POSM Recognition can be deployed across the UK and European markets, and internationally, without additional configuration or training, ideal for retailers coordinating consistent holiday execution across borders
  
  
• Comprehensive detection across all POSM types: Even in cluttered, real-world store environments, the system automatically recognizes POSM across eight mediums including freestanding displays, window installations, shelf talkers, lightboxes, banners, digital screens and branded structures. It can also recognize partially visible or damaged materials
  
  
• Intelligence beyond presence verification: Each detected POSM is assigned a POSM type, primary and associated brands, featured products, pricing information, marketing theme (such as price/incentive, urgency, seasonal, or product-focused), and additional attributes
  
  
• Unified capture in a single image: Teams can capture both POSM and product recognition data in the same photo, eliminating duplicate image capture and reducing time spent in store

POSM Recognition builds on FORM's position as the field execution platform trusted by leading retail, luxury and CPG organizations worldwide to grow market share and improve in-store compliance, including PepsiCo, Levi's, and Edgewell. GoSpotCheck by FORM already powers image recognition for product, shelf, display, menu and back bar environments, so the addition of POSM extends that coverage, giving customers more power in their palms.

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