V-ZUG accelerates expansion in China and opens new brand venue

V-ZUG Holding AG / Key word(s): Expansion V-ZUG accelerates expansion in China and opens new brand venue 16.09.2026 / 08:00 CET/CEST MEDIA RELEASE

Establishing a network of 20 additional mono-brand and retail outlets by year end:

Zug/Shanghai, 16 September 2026 – V-ZUG is accelerating its expansion in China, one of its international focus markets. The Swiss manufacturer of premium household appliances intends to establish a network of 20 additional partner-operated mono-brand and retail outlets in major Chinese cities by the end of 2026. It has also inaugurated “House 12”, its new brand experience venue in Shanghai. These initiatives reflect V-ZUG’s sharpened strategy, which aims to expand the company’s international premium business in selected focus markets. 

V-ZUG has had a presence in China since 2014. In line with its recently sharpened strategic priorities, the Swiss manufacturer of high-quality household appliances is now broadening its route to market in China, complementing its existing project business.

Building on V-ZUG’s core strengths – Swiss-made precision, quality, design and durability – and its premium product range, the company intends to establish a network of 20 additional mono-brand and retail outlets by the end of 2026 in its focus market of China. Six stores are already operating in major cities such as Beijing, Shanghai, Hangzhou and Shenzhen.

“Strengthening our reach, bringing the brand closer to more customers and creating in-person brand experiences are key steps to unlock further growth in China, a market with strategic relevance for us,” says Yvonne Ongetta, Chief International Officer at V-ZUG. 

A partner-based roll-out model
To expand and scale its retail network efficiently while establishing a second growth driver alongside its project business, V-ZUG is building on a partnership model that combines local market development and expertise with strong partner commitment.

The roll-out focuses on those Chinese cities with the highest GDP, where V-ZUG’s primary customer groups are concentrated and where the brand’s retail footprint is currently limited. The next wave of outlet openings will include cities such as Chongqing, Chengdu, Guangzhou, Wuxi and Ningbo.

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