Schibsted ASA (SCH) - Schibsted and SPIR Communication have reached an agreement where Schibsted acquires all shares in, and SPIR acquires all shares in Car & Boat Media - Seite 2

Nachrichtenquelle: GlobeNewswire
22.09.2010, 08:02  |  1097   |   |   

(Souce for traffic figures: Google AdPlanner July 2010.) is an online classifieds portal based on the concept of the Swedish
success Schibsted launched, with SPIR as a JV partner,
in April 2006. Schibsted has established online sites based on the Blocket
concept in 14 markets outside Sweden, and the aim is to continue to grow the
business by developing existing markets combined with expanding into new

The transaction is expected to be closed in Q4 2010. The net cash investment for
Schibsted is EUR 140 million. Further information regarding
purchase price allocation and accounting effects of the acquisition will be
given in connection with the Q3 2010 results. Accounting effects as a
consequence of the divestment of Car & Boat Media are expected to be limited.

Contact persons:
Rolv Erik Ryssdal, CEO. Tel: +47 916 00 200
Trond Berger, CFO. Tel: +47 916 86 695
Terje Seljeseth, CEO Schibsted Classified Media. Tel: +47 916 01 050

Oslo, 22 September 2010

Jo Christian Steigedal
VP Investor Relations

Facts about
Unique monthly users in Q2 2010: 10.9 million
Rank in France, by number of unique monthly visitors: Top 10
Page views per quarter in Q2 2010: 6.1 billion
Rank in France, by number of pages views: Top 5
Source: Mediametrie/Netratings and Google AdPlanner

Facts about the French market:
Internet penetration: 69% (source: Internetworldstats)
Size of ecommerce market: EUR 32 bilion (source: Citi Global Markets)
Internet advertising spend 2009: EUR 1.9 billion (source: Xerfi/Enders)
Internet classifieds spend 2009: EUR 765 million
Internet display spend 2009: EUR 493 million (source: Enders)
Internet share of total advertising spend 2009: 6.4% (source: Xerfi/Enders)

Facts about Schibsted:
Schibsted is a Scandinavian media group with ambitions to be a leading player in
Europe. The Group has market leading positions online and on print in Norway,
Sweden and internationally through strong media houses and online classifieds
operations. The growth strategy of Schibsted is founded on close interaction
between brands, content and media platforms - print, online and mobile.
Schibsted has 7,500 employees and operations in 26 countries. Operating revenues
in 2009 were NOK 12.7 billion and operating profits (EBITA) were NOK 832
million. Schibsted is listed on the Oslo Stock Exchange (ticker: SCH).

This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)


Detailed stock exchange notice:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Schibsted via Thomson Reuters ONE

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Schibsted ASA (SCH) - Schibsted and SPIR Communication have reached an agreement where Schibsted acquires all shares in, and SPIR acquires all shares in Car & Boat Media - Seite 2 Schibsted and SPIR Communication has reached an agreement where Schibsted acquires the remaining 50% of the shares in, the market leading online classifieds site in France, from SPIR, and SPIR acquires Schibsted´s 50% stake in Car …