XING EVENTS

Social Media & Events Report 2014: Organisers continue to rely on social media marketing

(DGAP-Media / 19.08.2014 / 09:00)

Social Media & Events Report 2014:
Organisers continue to rely on social media marketing

- The event industry increases its social media measures

- Facebook and XING are the most important social media channels

- More than half of all organisers were able to reach their goals

- Matchmaking is becoming more important

Munich, August 19, 2014 - Today XING EVENTS, the event industrys' expert
for attendee management and event marketing, publishes its fourth Social
Media & Events Report. Social Media is a vital element of organisers'
communication channels and marketing mix. With new technologies, it seems,
the use of social media before and after events is indispensable. But how
is the event industry using social networks for event marketing? And how do
German-speaking organisers compare to their international colleagues? XING
EVENTS has once again set out to find out how event organisers utilise
social media as marketing instruments, what the latest trends are and where
challenges lie.

Free download: http://bit.ly/press_smer14_en
official hash tag for twitter: #SMER14

The event industry increases its social media measures
Almost every organiser is planning on increasing social media activity
further. It is evident that organisers are seeing even more marketing
potential for events in social media.

Facebook, XING and Twitter are the most important social media channels
Facebook and XING are the most used social media channels by German
speaking organisers, followed by the video streaming service YouTube. These
channels are seen as the ones with the highest event marketing potential.
In an international context, without the survey results of German event
organisers, the significance of the individual networks shifts slightly. As
was the previous year, Facebook (89%) and Twitter (63%) remain the most
important.

Almost half of all event organisers were able to achieve their goals
The most important goal is still the increase of event and brand awareness.
Almost 50% of event organisers were able to achieve this through social
media activities. The results show that it's possible to achieve ones goals
through the use of social media, if sufficient resources are made
available. Despite the huge potential, there are still not enough resources
being made available. Lack of time and a shortage in human resources
continue to be the biggest obstacles for reaching ones goals.

Matchmaking is becoming more important
The opportunity of networking has become just as important for attendees as