Audi Launches Innovative Mobility Program

Audi on Demand

SAN FRANCISCO, CA--(Marketwired - Apr 27, 2015) -

• Audi on demand launches beta program in San Francisco
• Innovative premium service allows customers to choose their preferred Audi model via iPhone app
• Personal concierge delivers vehicle to a San Francisco location of customer's choosing

Audi today introduced Audi on demand, an innovative mobility program that gives customers a new way to experience the Audi brand and its range of vehicles at the touch of a button. With Audi on demand, customers can reserve an Audi by the day for up to 28 days. The premium service is currently available in San Francisco as part of a beta program and will be rolled out across additional U.S. cities in the coming years.

Audi on demand gives customers access to a wide range of the Audi vehicle lineup, from the Audi A4 sedan to Audi R8 supercar. Via the Audi on demand app -- currently available for download in the Apple App store -- customers select their preferred Audi model. It is then personally delivered to them at the location of their choice by an Audi on demand concierge, who will help the customer get acquainted with the vehicle, from setting music preferences to tailoring the navigation system. Customers are able to lock and unlock their vehicle, as well as enable driving via the Audi on demand app or via a personal key card. No membership fee is required. Additionally, the vehicle the customer sees and requests in the Audi on demand app will be the same vehicle delivered to them -- down to the exact color and trim.

"Audi on demand embodies the brand's core values of technological progress and a love for discovery," said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. "The service is rooted in customization, personalization and having the right car for the right moment. While competing services point their customers to vehicles parked on the street, Audi on demand delivers a truly premium experience, with concierges personally delivering and returning vehicles for customers where and when they need them."