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Jaguar Land Rover and Gorillaz Seek New Engineering Talent via Alternate Reality

Nachrichtenagentur: news aktuell
19.06.2017, 03:14  |  549   |   |   
Whitley, England (ots/PRNewswire) -

- Jaguar Land Rover use new Gorillaz mixed reality app as
innovative recruitment tool
- App has a code-breaking challenge to test future engineering
talent
- Successful game players will be fast-tracked through Jaguar Land
Rover's recruitment process
- Global initiative aims to recruit more than 1,000 electronic and
software engineers to Jaguar Land Rover's expanding business
- Jaguar Land Rover needs 5,000 recruits this year
- Gorillaz guitarist Noodle is Jaguar's Formula E race team and
STEM (science, technology, engineering and maths) Ambassador
- Watch film here https://youtu.be/DtYs8VkxNMg

Jaguar Land Rover and Gorillaz are working together to recruit the
next generation of world-class electronics and software engineering
talent with a code-breaking challenge found in the virtual band's
app.

(Photo: http://mma.prnewswire.com/media/524615/Building_the_I_PACE
_Blueprint.jpg )

(Photo: http://mma.prnewswire.com/media/524616/Computer_to_Start_C
oding_Challenge.jpg )

(Photo: http://mma.prnewswire.com/media/524617/JAGUAR_LAND_ROVER_A
ND_GORILLAZ_1.jpg )

(Photo: http://mma.prnewswire.com/media/524618/Vehicles_From_Gor
illaz_Past_Music_Videos.jpg (http://mma.prnewswire.com/media/524618/Vehicles_From_Gorillaz_Past_Music_Videos.jpg) )



The best performers will be fast-tracked through the recruitment
process, helping to meet Jaguar Land Rover's ambition to employ
thousands of bright new talents over the next year. It's a major
change in the way the business looks for candidates, aiming to tackle
the engineering skills gap and inspire and attract a diverse range of
talent and new thinking.

Noodle, the band's guitarist and a Jaguar Land Rover ambassador,
said: "Can you crack the code? Put your skills to the test!! Hey,
maybe you might land yourself *the* most BADASS job you can imagine.
Dare to win!"

The Gorillaz App today launches a new Jaguar Land Rover
recruitment area in the form of a 360-environment situated in the
garage of the band's home which also features all the iconic vehicles
from Gorillaz past. Here, applicants can explore and take a two-part
challenge. The first part, designed to educate users about the
benefits of electric vehicles, involves assembling the Jaguar I-PACE
Concept, Jaguar's first all-electric five-seater sports car. Users
can learn about the vehicle's performance, battery technology, space,
charging and range.

The second and more demanding part of the game, developed to
engage and recruit budding electronic wizards and coders, will focus
on cracking code in Alternate Reality Game format (ARG). The
challenge takes them on a series of code breaking puzzles, that will
test their curiosity, persistence, lateral thinking and problem
solving skills - all real world attributes of a new generation of
software and engineering talent.

Alex Heslop, Head of Electrical Engineering, Jaguar Land Rover,
said:

"As the automotive industry transforms over the next decade,
fuelled by software innovation, we have to attract the best talent
and that requires a radical rethink of how we recruit. Here we've
found an engaging way to recruit a diverse talent pool in software
systems, cyber systems, app development and graphics performance.
It will be the first of its kind."

Davor Krvavac, Executive Creative Director, B-Reel London, said:

"This exciting collaboration between Gorillaz and Jaguar Land
Rover adds an Alternative Reality Game layer to what is already a
cutting edge mixed reality mobile experience combining AR, VR and
360."

The Jaguar I-TYPE, Panasonic Jaguar Racing's all-electric Formula
E racecar, appears in the garage. Users can click on a poster of
Noodle with the I-TYPE and 'FanBoost' which enables them to vote for
the @JaguarRacing team drivers to gain a power boost during their
next race or to follow @JaguarRacing twitter channels.

The project follows on from Jaguar Land Rover's STEM initiative
with Gorillaz in 2016, where founder member and female guitarist,
Noodle, became Jaguar's Formula E Racing Ambassador. As the UK's
leading investor in research and development and a leading global
automotive manufacturer, Jaguar Land Rover is putting Noodle at the
forefront of its campaign to address the skills gap that
manufacturing worldwide is facing.

The company has used its debut season in Formula E to promote
Jaguar Land Rover's thought-leadership position as a business that is
shaping the future to solve the technology innovation and skills gap
challenges.

Interested applicants can download the Gorillaz App now at the
iTunes App Store
(https://itunes.apple.com/us/app/gorillaz/id1217997478?mt=8) or
Google Play (https://play.google.com/store/apps/details?id=com.Parlop
hone.Gorillaz&hl=en).

To find out more about Jaguar Land Rover recruitment, click here
http://www.jaguarlandrovercareers.com. For specific roles in
Electrification see: http://www.jaguarlandrovercareers.com/jlr-roles
/product-creation/electrification/

Traditional application methods remain open and CVs will be
accepted, but Jaguar Land Rover invites potential applicants to
download the app and break the codes and solve the problems to
fast-track their way into employment.

About Jaguar Land Rover

- Jaguar Land Rover is the UK's largest automotive manufacturer,
built around two iconic British car brands: Land Rover, the world's
leading manufacturer of premium all-wheel- drive vehicles; and
Jaguar, one of the world's premier luxury sports saloon and sports
car marques.
- We employ more than 40,000 people globally and support around
240,000 more through our dealerships, suppliers and local
businesses. Manufacturing is centred in the UK, with additional
plants in China, Brazil, India and Slovakia.
- At Jaguar Land Rover we are driven by a desire to create
class-leading products that deliver great customer experiences. The
largest investor in R&D in the UK manufacturing sector, we have
invested £12 billion in the last five years and in the current year
alone will spend over £3 billion on new product creation and
capital expenditure. In 2016 Jaguar Land Rover sold more than
583,000 vehicles in 136 countries, with more than 80 per cent of
our vehicles produced in the UK being sold abroad.

About Gorillaz

Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle
and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett,
their acclaimed eponymous debut album was released in 2001. The BRIT
and Grammy Award-winning band's subsequent albums are Demon Days
(2005), Plastic Beach (2010) and The Fall (2011). A truly global
phenomenon, Gorillaz have topped charts around the world and toured
the globe from San Diego to Syria, picking up hundreds of millions of
streams and record sales along the way. Gorillaz have achieved
success in entirely ground-breaking ways, winning numerous awards
including the coveted Jim Henson Creativity Honor and are recognised
by The Guinness Book of World Records as the planet's Most Successful
Virtual Act. New album Humanz was released to widespread critical
acclaim last month, reaching #1 and #2 in the U.S. and U.K. album
charts respectively, and topping the iTunes chart in 60 plus
countries around the world.

About B-Reel

B-Reel is a creative agency connecting modern brands and audiences
through innovations in storytelling and technology. With offices in
New York, Los Angeles, London, Stockholm, Barcelona and Berlin,
B-Reel's clients include Google, Facebook, American Express,
Nickelodeon, Nike, Pernod Ricard, and B&O Play.

About the Gorillaz App

A mixed reality app launched in April, the Gorillaz App invites
the viewer in to the weird and wonderful universe of The World's Most
Successful Virtual Band, for the very first time. Pushing the
boundaries of technology, the app allows fans to immerse themselves
in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at
home in the Gorillaz House. Developed by Gorillaz and B-Reel with
support from Deutsche Telekom, the fully immersive mixed-reality app
is a unique blend of real world, AR, VR and 360 environments, using
the technology in a narrative context for the very first time.

To celebrate the release of the new album Humanz, fans were
invited - via the app - to the Humanz House Party, an exclusive
worldwide listening event which will allowed fans to hear the new
album as part of the largest ever geo specific listening experience,
bringing people together across 500 locations, from Tokyo to
Santiago.

ots Originaltext: Jaguar Land Rover Deutschland GmbH
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Juliet Fairbairn
Global PR Brand & Partnerships Manager
Jaguar Land Rover
jfairba4@jaguarlandrover.com
+44(0)24-76-565-571
+44(0)75-8579-5758


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