Breaking Data Corp.

Leading Facebook Sports Publisher, GIVEMESPORT, Builds Top Team as Expansion and Data Strategy Continue to Drive Performance

TORONTO, CANADA and LONDON, UNITED KINGDOM--(Marketwired - Jul 18, 2017) - Breaking Data Corp. (TSX VENTURE: BKD)(OTC PINK: BKDCD) ("Breaking Data" or the "Company") is pleased to announce that its wholly-owned subsidiary Sports New Media Holdings Limited ("SNM"), owner of GIVEMESPORT, the tech-driven global sports publisher with 26 million fans on Facebook has strengthened its senior team with the addition of senior staff from VICE, Lad Bible and Bauer Media.

These additions are part of a broader expansion plan following the completion of GIVEMESPORT's April 2017 acquisition by Toronto-listed Artificial Intelligence company Breaking Data Corp.

GIVEMESPORT has brought in former VICE Senior Vice President of Strategy and former Lad Bible marketing director Mimi Turner as Senior Strategy Advisor; VICE Group Account Director Jack Bannerman has become joint Head of Commercial Partnerships alongside former LAD Bible Senior Agency Partner Adrian Manian. Former Daily Mail and Bauer Media head of programmatic Ryan Skeggs has been appointed Programmatic General Manager.

Earlier this year Breaking Data Corp. announced a line-up of non-executive directors including VICE EMEA CEO Matt Elek, former CNN President and CEO Greg D'Alba, former CEO of the Scottish Premier League Roger Mitchell and IMG head of Global Digital Sales Ben Nicholas.

GIVEMESPORT and Breaking Data CEO Nick Thain said "Bringing in key new people the first phase of a lot of work we are doing to build a next-generation media company that uses tech to understand audiences and really unpick how and why they engage with content. Our mission is to entertain audiences through the sporting moments that matter to them: that means understanding everything around the emotions of entertainment and combining that with data-driven relevance and targeting.

We have made investments in tech, AI, machine learning, natural language processing and emotional context analysis to dig into the DNA of successful content. We are hiring more writers, video creators and data insight specialists. We are going longer-form not shorter and, in an era where fake news is increasingly an issue, we are focused on developing tools that make content more credible and validated.

We're in a strong position to be positive about the future. Year-on-year traffic is up over 60% and we are a top-30 UK site, top-600 site Globally (Alexa by Amazon Rankings). Through our integration with Breaking Data we now have access to AI and tech that will form the basis of new products and a new editorial approach. A new partnership with McLaren Racing in addition to existing content partnerships with the NFL, and MBA continues to extend our brand."