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     474  0 Kommentare As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by Mirriad Technology

    SHANGHAI, Sept. 19, 2017 /PRNewswire/ -- Mirriad, together with Alibaba, today announced the launch of native-in-video advertising (NIVA) CPM in China. Tangeche, China's leading APP for auto financial leasing, is supporting China's leadership in advertising innovation. Tangeche is the first brand to run a NIVA CPM campaign with Alibaba/Youku and Mirriad.

    Mirriad digitally integrates relevant Tangeche content into popular Youku shows.

    Running until January 30, 2018 the campaign features signage and product ad unit insertions using the Tangeche brand mascot. The first flight will cover approximately 300-500 episodes of a variety of dramas and variety/reality shows. The campaign will be managed for viewability and verification in partnership with third party tracking.

    Mr. Chen Qi, VP of Hangzhou Souche Automotive Services Co.,Ltd. (parent company of Tangeche), said "Auto consumption in China has entered a new inflection point, which presents a great opportunity for Tangeche, the leading brand for auto financial leasing in China.  In terms of marketing, Tangeche selected a strong partner with Youku and became the first advertiser to use NIVA CPM, so that the brand appeared across the whole platform and in multiple shows – Tangeche could be seen everywhere. Besides cost-effective brand exposure, Tangeche attracted the attention of younger users, and communicated a new way for buying cars, thanks to its subtle messaging in scenes that featured urban mainstream working and living."

    "As a brand that typically purchases OOH, Tangeche is utilizing NIVA as a supplement with powerful ad tech and tracking capabilities that feature high quality integrations that deliver high relevancy, reach and efficiency," says Mike Rees, Mirriad Managing Director APAC. "By delivering the quality, authenticity and editorial integrity mandated by the content, NIVA helps address critical issues brands and advertisers are currently facing, such as quality and brand safety. We are seeing brands, advertisers and content owners alike embracing NIVA as the future of advertising – to integrate advertising directly into entertainment content."

    China, a leader in the realm of media innovation and ad tech, is seeing their market for video content expanding rapidly. At the same time, the need to monetize content has led to an oversaturation of interruptive advertisement that hinders the viewing experience, requiring solutions. Mirriad's NIVA technology allows brands to advertise directly within the content in a highly noticeable and relevant context, delivering unskippable advertising that respects viewers. At the same time, brands receive core reach and frequency metrics in order to buy NIVA as advertising.

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    As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by Mirriad Technology SHANGHAI, Sept. 19, 2017 /PRNewswire/ - Mirriad, together with Alibaba, today announced the launch of native-in-video advertising (NIVA) CPM in China. Tangeche, China's leading APP for auto financial leasing, is supporting China's leadership in …