CAMPARI CURATES AN UNFORGETTABLE LAUNCH PARTY AT FESTIVAL DE CANNES

THE CAMPARI CINÉMATHÈQUE AT HYDE BEACH BY CAMPARI

CANNES, France, May 19, 2024 /PRNewswire/ -- The iconic red bitter brand hosted The Campari Cinémathèque at Hyde Beach by Campari, on Boulevard de Croisette. This red-carpet party celebrated Campari's third consecutive year as Official Partner to the Festival de Cannes, and marked the launch of its global campaign, We Are Cinema.

The event was inspired by the brand's new campaign, which turns the lens on the real-life moments that become remarkable stories. On this unforgettable evening, Campari took on the role as curator, Hyde Beach became the set, with guests and famous faces taking centre stage and becoming the protagonists of their own story.

Hosted at Hyde Beach by Campari - located on the famous stretch of beach, and in the heart of the iconic film festival – a show-stopping event space was custom-built for the 77^th Festival and designed in Campari's signature style.

The star-studded guestlist celebrating with Campari included Adrien Brody, Victoria Justice, Marina Barbosa, Paz Vega, Cole Walliser, Ellen von Unwerth, Caro Daur, Rafa Kalimann, Jessica Wang, Nataly Osmann, Lady Victoria Harvey, Pierfrancesco Favino, Claudia Gerini, Saul Nanni, Malika Ayane and many more. Also on hand was Cole Walliser, who captured guests on his famous GLAMbot, and renowned photographer German Larkin.

The Campari Cinémathèque event was structured as a series of takes – special shots, photo opportunities and activities – designed to immerse guests in a true-to-life movie experience.

The journey from take-to-take took guests through the entire space, from the ground-floor Campari Bar with its mirrored ceiling and movie-set lights to the Pier – an overwater jetty with loungers and parasols.

Take 1 recreated a red-carpet walk at a movie premiere. A light installation mimicked the flash photography of a crowd of paparazzi, and surround-sound audio replicated the cacophony of camera clicks and calls to pose. Guests were filmed by a real cameraman, with images live-streamed onto plasma screens throughout the space.

Take 2 revealed a photocall in the Campari Bar – for an iconic Negroni or Campari Spritz.

Take 3 placed guests in a real-life set, replicating the experience of starring in a Campari campaign.

Take 4 immersed guests in the unique sensory world of the Campari Room. Here, the human bartender blended with Artificial Intelligence, as guests were served a freshly made Negroni whilst they created their own remarkable Campari & Cinema story.