Fitell Corporation Announces New CEO to Drive Expansion in Australia and Asia

Taren Point, New South Wales, Australia, Oct. 23, 2023 (GLOBE NEWSWIRE) -- Fitell Corporation (Nasdaq: FTEL) ("Fitell" or the "Company"), an online retailer of gym and fitness equipment in Australia, today announced that Fitell’s board of directors promoted general manager of GD Wellness Pty Ltd (“GD Wellness”), its sole operating subsidiary in Australia, and director, Ms. Yinying “Sam” Lu, to CEO of the Company, effective October 23, 2023. Fitell’s current CEO and director, Mr. Guy Robertson, will step down from the positions of CEO and director due to, his increasing commitments to several other companies and board directorships.

A board member since April 2022, Sam Lu has served as General Manager of GD Wellness since April 2017, overseeing procurement, operations, marketing, and financing. Under her leadership, the Company has achieved remarkable success, delivering large-scale revenue growth. Through strategic planning, effective execution, and a relentless drive for innovation, Sam has guided the organization to new heights, growing GD Wellness’ customer database from 60,000 members in 2019 to over 100,000 members in 2022, and introducing Lion Loyalty, GD Wellness’ VIP membership program. Sam holds a Bachelor of Business degree in Marketing and Event Management from Griffith University.

The decision to transition the CEO role comes in a time as Fitell advances into an exciting phase of expansion and strategic evolution following its successful initial public offering. "As we navigate in this period of growth, we recognize the importance of having a dedicated full-time CEO promoted within and dedicated to driving our business strategies and executing our growth plan. Sam has extensive industry knowledge, operational depth, and a proven track record in driving performance improvements, combined with the ability to mobilize and lead the entire organization. We are confident that she is uniquely suited to lead Fitell to the next chapter of expansion. We have grown the company to engage with a customer community of over 100,000 members and achieve a successful IPO on Nasdaq. Sam has served in a number of roles across all functions within the Company with a proven track record, including expanding our customer base and introducing the loyalty program. I am very confident that she is the right leader to take the Company to its next level,” said Jieting Zhao, Director.