Jollibee Ranks as Second Fastest-Growing Restaurant Brand in the World

Jollibee Foods Corporation Jollibee Ranks as Second Fastest-Growing Restaurant Brand in the World 13-March-2024 / 11:25 CET/CEST The issuer is solely responsible for the content of this announcement. Jollibee Ranks as Second Fastest-Growing Restaurant Brand in the World

MANILA, PHILIPPINES - Media OutReach Newswire - 12 March 2024 - Jollibee has been recognized as the second fastest-growing restaurant brand in the world, according to the latest annual brand ranking report by Brand Finance, the world's leading independent brand valuation agency. Surging by an impressive 51% to USD 2.3 billion in brand value, Jollibee ascended from rank 20 to rank 17 in this year's Global Restaurant Rankings.

Expertise in Building Brands. Jollibee’s 51% brand value growth is a testament to the Jollibee Group’s expertise in building brands that can be scaled across markets globally.

The brand further solidified its position by achieving fifth place in the strongest restaurant brand category, elevating its rating from AA- to AAA. In addition, Jollibee is the only Philippine brand listed in the 2024 Top 25 Most Valuable Restaurant Brands and Top 10 Strongest Restaurant Brands.

"We thank our loyal customers for their love for Jollibee, allowing us to grow the brand further and reach more people in various parts of the world," said Jollibee Group President and CEO Ernesto Tanmantiong. "Being ranked as the second fastest growing brand in the world validates the effective work of all the leaders and teams of Jollibee—past and present—whose commitment to the brand and its customers has helped drive the brand's sustained growth over the years."

Confidence in Jollibee's Strategic Direction

Jollibee, the flagship global brand within the Jollibee Group's extensive portfolio of 18 brands, originated in the Philippines in 1978. The brand has since grown to encompass 1,668 locations across 17 countries as of January 2024.

Richard Shin, Chief Financial Officer of Jollibee Group, expressed confidence in the brand's strategic direction, stating, "This valuation from Brand Finance gives us confidence that we are on the right track in our strategic goals for the brand. Jollibee's ability to resonate with consumers across diverse markets and cultures opens opportunities for further expansion and growth, enhancing the potential for better shareholder value to investors and franchisees."