Mobil 1 Celebrates Next Generation of Racing as Official Sponsor of Lollipop

10 cities, 10 races, 1 global story. Fans around the world are invited to experience Next-Generation Storytelling through an adrenaline-fueled race experience as Lollipop, the racing franchise of the future, green lights production with Mobil 1 as the official sponsor. Created by entertainment technology studio Feature and written and executive-produced by The Fast and the Furious creator David Ayer, Lollipop combines a traditional episodic series with an interactive strategy game that enables fans to engage with each race and impact the story as it unfolds.

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Mobil 1 Celebrates Next Generation of Racing as Official Sponsor of Lollipop (Photo: Business Wire)

With the first episode set to launch in late 2024, Lollipop, in collaboration with Mobil 1, celebrates the high-octane world of professional racing by combining next-generation technology, cutting-edge virtual production, and blockbuster storytelling to deliver a first-of-its-kind streaming series that will forever change the fan experience.

As the world’s leading brand of synthetic motor oil, the Mobil 1 brand is synonymous with racing and has ingrained the sport into mainstream culture over the past five decades. Together with Lollipop, the brand now celebrates the next generation of racing with an evolved approach to the fan experience. As part of its collaboration, Mobil 1 products will be integrated throughout the Lollipop storyline and will fuel the high-performance racing action with its advanced oils, lubricants, and formulas to boost on-track performance for competing teams.

“The Mobil 1 brand is an innovative force in the automotive industry and has a longstanding history in motorsports. Because of this, we are always looking for any advantage to help drivers maximize race car performance – including both on and off the track, and now by helping fans experience the impact virtually,” explains Bryce Huschka, Consumer Marketing and Growth Manager, on behalf of Mobil 1. “We are excited to celebrate a legacy of automotive technology leadership by partnering with Feature, a like-minded innovative company, as they bring technology and global automotive culture together to create Lollipop -- an entirely new motorsport franchise -- and inspire the love of driving for the next generation.”