ALULA TO HOST INAUGURAL EDITIONS OF ARAB CUP FOR CAMEL RACING AND WORLD CHAMPIONSHIP FOR INTERNATIONAL CAMEL ENDURANCE, STRENGTHENING ITS STATUS AS THE PREMIER HOME OF HERITAGE SPORTS - Seite 2

RCU's ambitions for heritage sports are closely linked to its tourism and cultural conservation plans, placing each at the heart of the community as a powerful and unifying area of development aligned with the Kingdom's Vision 2030 plan.

Ziad Alsuhaibani, Chief Sports Officer at the Royal Commission for AlUla, said: "Hosting the new Arab Camel Cup and the first-ever World Endurance Championship is yet another exciting milestone in the ongoing evolution and development of heritage sports in northwest Arabia. 

"As the sector continues to go from strength to strength, RCU is excited to welcome the very best teams, owners, and riders to participate in thrilling new competitions that showcase much-loved categories of traditional sports as well as the wonderful, purpose-built facilities that have been created in AlUla to accommodate participants and spectators alike. 

"The heritage sports sector continues to grow at a rapid pace, bringing with it new opportunities for inclusive growth, dynamic investment, and of course new levels of sporting excellence. The Arab Camel Cup and the World Endurance Championship are new and welcome editions to AlUla's growing calendar of year-round cultural and sporting events."

Noted for editors:

It is always AlUla / not Al-Ula

About the Royal Commission for AlUla

The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to preserve and develop AlUla, a region of outstanding natural and cultural significance in north-west Saudi Arabia. RCU's long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development that preserves the area's natural and historic heritage while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the Kingdom of Saudi Arabia's Vision 2030 programme.

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