SINGING MACHINE ANNOUNCES NEW CARE-EOKE INITIATIVE AND SOCIAL GOOD MISSION ON NATIONAL SING-OUT DAY

New Social Impact Initiative and Strategic Partnerships Aimed to Improve
Mental and Physical Health, and Bring Joy Through Music to Seniors, Neurodiverse Populations, Workplace Wellness Programs and Local Communities Nationwide

Fort Lauderdale, FL, May 25, 2023 (GLOBE NEWSWIRE) -- The Singing Machine Company, Inc. (“Singing Machine” or the “Company”) (NASDAQ: MICS), the North American leader in consumer karaoke products, today announced the Company’s new CARE-eoke^TM by Singing Machine initiative, and a strategic focus on social impact for children and adults of all ages who would benefit from singing. Singing Machine intends to form a series of collaborative partnerships, to help amplify the diverse emotional and physical health and wellness benefits of karaoke, beginning with formalizing its CARE-eoke by Singing Machine initiative.

Many health sources are reporting that singing has countless health advantages and is not just a fun pastime. According to a breakthrough study from the University of Geneva (UNIGE), practicing and listening to music can help slow down cognitive decline and brain aging by stimulating the production of gray matter in healthy seniors. Dr. Michael Roizen in his book “The Great Age Reboot”, states, “Social activities, music and singing can reduce stress and literally add years to your life.” Another bestselling author and BBC Host, Dr. Michael Mosley, recommends in his book “Just One Thing,” to [take] up singing in the bathroom or anywhere else, because research shows it’s a great way to boost mood, reduce anxiety and even relieve chronic pain. And most importantly, it’s fun!“

Singing Machine’s intention is to create a social impact through karaoke, and has engaged longtime changemaker, Genna Rosenberg from GennComm, as the Company’s social impact champion. Rosenberg is formalizing the new CARE-eoke by Singing Machine social entrepreneurship efforts, which include working to align a series of best-in-class strategic partnerships, creating experiences and social impact storytelling to diverse audiences and stakeholders.

“For over four decades Singing Machine has been bringing joy through music to millions of families around the world. But, recent scientific evidence suggests that karaoke is more than just joyful experiences; it also has strong links to health and mental wellbeing,” said Gary Atkinson, CEO of Singing Machine. “We plan to align with like-minded partners who can help us reach different populations that would benefit from karaoke.