Siebert Announces Chairman and CEO Appointment, New Board Member, and Close of Kakao Pay’s $17.4 Million Investment in Siebert - Seite 2

Management Commentary

“We are delighted to welcome our new Chairman of the Board and CEO, John J. Gebbia, as well as Mr. Shin to our Board of Directors at a pivotal time in Siebert’s growth story,” said Gloria E. Gebbia, controlling shareholder and board member of Siebert. “John J. Gebbia has a proven track record and will help Siebert successfully navigate into a new era and thrive going forward. He is a strategic leader with the capability to identify value and deliver impressive results and growth in current and new business lines. Mr. Shin from Kakao Pay is an accomplished executive with global experience and adds significant strength and depth to our Board of Directors. Mr. Shin’s extensive fintech experience will be critical in helping Siebert advance to the next era of technology and new offerings for our clients.”

“I am honored to take on this important role and lead Siebert forward,” said John J. Gebbia. “Siebert has evolved and grown significantly since its acquisition by the Gebbia Family, and especially in light of our new partnership with Kakao Pay, we truly believe this is only the beginning. I look forward to working closely with our experienced senior leadership team and employees to ensure the long-term success of the business. The appointment of Mr. Shin to our Board of Directors and the close of the first investment from Kakao Pay continue to solidify our partnership with Kakao Pay, and mark the beginning of a great chapter of growth for both firms.”

“I am very pleased to become a board member of Siebert and embark on a new journey of Siebert’s new chapter,” said Siebert’s new director Simon Shin. “I look forward to working closely with the new CEO, John J. Gebbia, and other members of Siebert’s Board of Directors to maximize the synergies between Kakao Pay and Siebert. With the advanced technology of Kakao Pay and Siebert’s extensive experience in the finance industry, this partnership will accelerate the growth of both firms.”

Notice to Investors

This communication is provided for informational purposes only and is neither an offer to sell nor a solicitation of an offer to buy any securities in the United States or elsewhere.

About Siebert Financial Corp.

Siebert is a diversified financial services company and has been a member of the NYSE since 1967 when Muriel Siebert became the first woman to own a seat on the NYSE.

Siebert operates through its subsidiaries Muriel Siebert & Co., Inc., Siebert AdvisorNXT, Inc., Park Wilshire Companies, Inc., RISE Financial Services, LLC, Siebert Technologies, LLC and StockCross Digital Solutions, Ltd. Through these entities, Siebert provides a full range of brokerage and financial advisory services including securities brokerage, investment advisory and insurance offerings, securities lending, and corporate stock plan administration solutions. For over 55 years, Siebert has been a company that values its clients, shareholders, and employees. More information is available at www.siebert.com.