Abbott, Real Madrid and the Real Madrid Foundation Band Together To ‘Beat Malnutrition’ Globally Through New Campaign - Seite 3

Malnutrition Closer Than Parents Think

An Abbott survey, fielded by YouGov, of 1,012 United States parents³ found that while they appear to be aware of malnutrition, there are significant gaps in their understanding of the issue, its prevalence in the U.S., and how to correctly identify symptoms.

• A Lack of Awareness: While 87% of U.S. parents are at least somewhat familiar with the term and topic of 'malnutrition,' and 75% believe it's a serious issue in the U.S., 67% say malnutrition impacts other countries more than it impacts the U.S. Knowing malnutrition can exist anywhere is an important first step in the identification of the issue.
• Challenges in Identification: Though they might be aware of the issue, spotting it continues to prove challenging, as just 36% of parents were extremely confident they could identify malnutrition in their child, and just 29% have consulted with a doctor/nutritionist about malnutrition and their child.
  • Furthermore, only 59% and 64% of parents were at least somewhat familiar with 'stunting' and 'wasting', respectively, two forms of malnutrition.
  • Many parents are also missing other important warning signs. When asked about the relationship between malnutrition and its ten symptoms as defined by the World Health Organization and National Health Service (e.g., reduced appetite, feeling tired all the time, feeling weaker, behavioral and emotional issues, etc.), no symptom saw more than 47% of parents being able to strongly connect it to malnutrition.
• Simple Tools Can Help: 73% of parents report they are likely to screen their children for malnutrition if a simple tool was easily available to them, highlighting the importance of resources like the MUAC z-score tape and awareness programs like the 'Beat Malnutrition' campaign in reducing malnutrition.

The results of the survey indicate there is a strong need for ongoing awareness surrounding childhood malnutrition in the U.S. Together, Abbott and Real Madrid are committed to furthering real-world programs to help beat malnutrition.

About Real Madrid C.F.

Real Madrid C.F. is a sport entity with 121 years of history. It is the club with the most European Cups of both football (14) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with more than 462 million followers on social media, and is for the fourth year in a row the most valuable football club in Europe according to The European Elite 2022 report. Real Madrid is the most valuable football brand in the world for Brand Finance for the fourth year in a row. More information about Real Madrid C.F. is available at www.realmadrid.com, the most visited football club website for the sixth consecutive year.

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