PUBLICIS GROUPE LAUNCHES PX END-TO-END CONTENT PLATFORM, POWERED BY ADOBE’S CONTENT SUPPLY CHAIN SOLUTION - Seite 2

Precision Maximized
The solution seamlessly connects data with taxonomy integrity and AI-driven tagging across the entire content supply chain from origination to publication and storage. PX tracks asset performance and includes AI-based image recognition that enables smart in-flight optimization.

“With data-driven personalisation at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning and activation ecosystems. Building on our ongoing partnership with Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers” - Arthur Sadoun, CEO of Publicis Groupe. 

“Adobe and Publicis have a longstanding partnership aligned on our joint mission to help brands around the world deliver more personalised experiences to customers,” said Adobe CEO Shantanu Narayen. “We look forward to helping unlock the full potential of content and marketing at scale to drive profitable growth for our customers.”

Visit: https://publicisproduction.com/px/

About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook | LinkedIn | YouTube | Viva la Difference!

Link to the press release here

Contacts Publicis Groupe

Lizzie Dewhurst Michelle McGowan Alessandra Girolami Lionel Benchimol Lorene Fleury

Corporate Communications Corporate Communications Investor Relations Investor Relations Investor Relations

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