TechTarget Named a Leader in Account-Based Marketing (ABM) for Second Consecutive Year by Global Analyst Firm Quadrant Knowledge Solutions

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a Leader in Account-Based Marketing (ABM) for a second consecutive year by Quadrant Knowledge Solutions, a leading independent global analyst and consulting firm. Quadrant Knowledge Solutions’ SPARK Matrix – Account-Based Marketing (ABM) Platform, 2023 report delivers an in-depth examination of the global Account-Based Marketing market and its top 15 vendors, evaluating their product portfolio, market presence and customer value proposition. The evaluation is based on primary research including expert interviews, analysis of use cases and Quadrant’s internal analysis of the overall ABM market.

TechTarget is the top-rated global ABM vendor in the report exclusively serving enterprise technology and was named a leader because of its comprehensive suite of global ABM capabilities powered by its unique proprietary purchase intent data. According to the report: “TechTarget, with a robust functional capability of its ABM platform, has secured strong ratings across the performance parameters of technology excellence and customer impact and has been positioned amongst the technology leaders in the market.”

To learn more about the ABM Platform market and TechTarget’s robust capabilities, read this Knowledge Brief.

“TechTarget's customized ABM platform offers comprehensive ABM capabilities with coordinated, continuously optimized lead generation services to help organizations maximize engagement from target accounts and buyers and facilitate more deal closures,” said Megha Rungta, Analyst, Quadrant Knowledge Solutions. “The Company's ABM platform provides marketers and sellers with rich account details, product install data, and buying team interests to hyper-personalize outreach and increase response rates. The company continues to deliver value to its customers through its key technology differentiators, intent data granularity, webinar platform ease-of-use & extensibility, integration platform as a service (iPaaS), account intelligence, and more.”

“We’re pleased to again be recognized as a Leader in the Quadrant Knowledge Solutions' SPARK Matrix,” said Michael Cotoia, Chief Executive Officer, TechTarget. “This recognition highlights our ongoing success helping customers around the world realize huge revenue value through a comprehensive set of ABM capabilities, powered by real purchase intent data.”