PubMatic Enhances CTV Platform Amid Strong Momentum from Premium Streaming Publishers

Announces new and expanded partnerships with premium streaming brands including AMC Networks, FOX, FUNKE, TiVo, Waipu

 

NO-HEADQUARTERS/REDWOOD CITY, Calif., June 15, 2023 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a suite of enhancements to its CTV platform, providing publishers with market-leading technology innovation and unique brand demand while enabling buyers to achieve campaign performance across premium streaming inventory.

The company processes well over 1 trillion CTV impressions per month from a rapidly growing roster of CTV and OTT publishers and has announced new and expanded partnerships with premium streaming brands including AMC Networks, FOX, FUNKE, TiVo, Waipu. PubMatic works with six of the top seven global smart TV providers that have ad-supported streaming services, four of the top eight major addressable broadcast video on demand (BVOD) streaming platforms in the U.S., and five of the top eight free ad-supported TV streamers in the U.S. The company monetizes inventory for the top five addressable BVOD platforms in both Australia and Japan, two of the Asia-Pacific region’s largest CTV markets.

“We have seen great momentum for our CTV/streaming inventory, as well as the continued growth of FOX Digital. As we continue to simplify the approach to working with FOX’s CTV inventory, our partnership with PubMatic and their SPO product shows our continued commitment to make buying CTV less frictionless and more automated for our clients,” said Abbie Reichner, Vice President, Programmatic Strategy & Operations, Fox Corporation. “Our demand partnerships are helping us provide unification and scale across the FOX Portfolio to help buyers enhance our engagement and experiences that respect viewer privacy.”

“CTV is an important and growing component of our ad-supported distribution ecosystem, and PubMatic has been a valued partner, making it as easy as possible for advertisers to transact with us and reach viewers watching our high-quality original content across multiple platforms,” said Evan Adlman, Executive Vice President of Commercial Sales and Revenue Operations for AMC Networks. “These enhancements to the PubMatic platform will bring real benefits to advertising clients who want to leverage the strong viewer interest and engagement with our content programmatically, which is our preferred method of unlocking the value of this coveted inventory.”