Amazon Music Curates Performances from 2 Chainz, Blxst, AJR, Eslabon Armado, Armani White, DJ E Rock, and More at NBA Con

Today, Amazon Music announced that it will curate three days of live music for the first NBA Con, held July 7-9 at the Mandalay Bay Convention Center inside Mandalay Bay Resort and Casino in Las Vegas. The lineup of artists that will perform live at the event include Grammy-winning hip-hop icon 2 Chainz, rising hip-hop star BLXST, multiplatinum indie-pop trio AJR, California-based musica Mexicana group Eslabon Armado, rapper and songwriter Armani White, and Vegas’ own DJ E Rock.

Amazon Music will also power the NBA Con Store, which will offer exclusive merchandise to bring fans closer together with their favorite players and teams. Available at the event, this merch will include never-before-seen apparel for all 30 NBA teams and official NBA Con gear.

NBA Con is a first-of-its-kind event that blends the interests of NBA players and fans into a celebration of the best of hoops culture, and will feature exclusive performances from artists who have inspired the sport and soundtracked its most important moments. Additional artists performing at NBA Con will be announced over the coming weeks. Tickets for NBA Con are on sale now at NBACon.com.

“More than any other sport, basketball has always gone hand-in-hand with music. From hyping up players before the game to soundtracking highlight reels, music has always been the fuel for athletes’ ambitions,” said Sean McMullan, director of artist product and services for Amazon Music. “The inaugural NBA Con will bring fans, artists, and athletes together under one roof to celebrate all facets of hoops culture, and Amazon Music has worked hard with the NBA to curate showstopping performances and exclusive merchandise for attendees.”

“The first-ever NBA Con is all about bringing the league, its players and fans together through shared interests,” said Joey Graziano, Senior Vice President of Global Event Strategy and Development, NBA. “Fashion and music are essential to the culture of the league, and we are thrilled to work with Amazon Music to help us bring the best of both to NBA Con.”

NBA Con will bring together the fashion, music, food, art, and technology that make the NBA a cultural phenomenon into a three-day event, highlighted by the game’s brightest stars and biggest personalities. Appearances will include legends and current NBA stars like six-time NBA champion and Naismith Memorial Basketball Hall of Famer Kareem Abdul-Jabbar, the Minnesota Timberwolves’ Mike Conley, the Indiana Pacers’ Tyrese Haliburton, the New Orleans Pelicans’ CJ McCollum, the Atlanta Hawks’ Trae Young, the San Antonio Spurs’ Victor Wembanyama and the Portland Trail Blazers’ Scoot Henderson, with more names to be announced.