Gambling.com Group Enters Into First International Media Partnership with The Independent

Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Group”), a leading provider of player acquisition services for the regulated global online gambling industry, has extended its reach in the U.K. through a new media partnership with Independent Digital News and Media Limited (“The Independent”), one of the U.K.’s largest digital media publishers. Under the agreement, Gambling.com Group will deliver in-depth and expert sports betting and online casino content for sports enthusiasts to leverage The Independent’s reach, which counts over 20.8 million monthly unique users. The content and exclusive offers will be featured on a special section of The Independent’s website, www.independent.co.uk, making it easier for readers to find everything regarding online gambling in one area.

The partnership with The Independent represents the third major media partnership for Gambling.com Group and follows its previously announced agreements with The McClatchy Company and Gannett -- two of the largest U.S. newspaper publishers. The partnership with The Independent is the first media partnership the Group has entered into outside of the U.S. and offers the Group an additional growth driver in one of its largest and most important markets.

“Gambling.com Group brings vast U.K. market operating experience having entered the market over 15 years ago. Partnering with Gambling.com Group, which has a strong record of success in the U.K. and a wealth of established partnerships with online gambling brands in the market, is a great benefit for our organization,” said Christian Broughton, Managing Director of The Independent. “We are excited to deliver Gambling.com Group’s authoritative offerings to our highly engaged audience to allow them to make smart, informed decisions."

Christian Broughton, Managing Director of The Independent, said: “I’m delighted to be working with Gambling.com Group, a leading global brand with extensive experience in this sector. Being chosen as their first non-US partner demonstrates The Independent’s scale, robust model and global brand presence. Our most recent annual results showed that the majority of our revenue is now no longer dependent on traditional advertising, and the expansion of eCommerce partnerships is crucial in creating a regular, reliable revenue base upon which to build the future of our thriving media brand.”