United Natural Foods and Crisp Unveil New Platform Giving Consumer Packaged Goods Companies Enhanced Access to Retail Insights

United Natural Foods, Inc. (NYSE: UNFI) (“UNFI”) today announced the launch of UNFI Insights, an exclusive product developed with Crisp, the open data platform for the consumer goods industry. UNFI Insights, Powered by Crisp, is designed to provide UNFI suppliers with the most comprehensive and cohesive sales, inventory, and deduction data across both natural and conventional channels.

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UNFI Insights powered by Crisp gives you clear, easy-to-understand graphs and charts that help consumer packaged goods companies better serve their retail customers. (NB - Data used in screenshot is for illustrative purposes only. It is not real account data.) (Graphic: Business Wire)

The new platform builds on the relationship formed in the summer of 2021 between the two companies, and now provides value-added insights directly through the MyUNFI.com supplier portal. Insights are designed to strengthen suppliers’ marketing and merchandising efforts, and include store and category recommendations, fill rates, voids, as well as deduction and food waste dashboards. This will allow consumer packaged goods (CPG) companies to easily monitor their brands’ UNFI sales and inventory levels across their retail sales channels and manipulate and utilize UNFI data within their own business intelligence tools such as Tableau, Excel, Power BI. It also works with cloud-based analytics tools from Google and Microsoft as well as Databricks and Snowflake.

“Expanding our relationship with Crisp to deliver to CPGs access to both their natural and conventional sales and inventory data, all housed in one location, provides CPG brands with an unrivaled opportunity to boost their relationships and growth prospects with retailers,” said John Raiche, Executive Vice President of Supplier Services. “Leveraging our scale, focusing on investments in technology, and enhancing connectivity with and market visibility for our suppliers is expected to lead to better overall service levels for our retail customers and differentiate UNFI in a competitive marketplace.”