The Fresh Factory Announces Renewal of Share Buyback Program

CAROL STREAM, IL / ACCESSWIRE / August 2, 2023 / The Fresh Factory B.C. Ltd. (CSE:FRSH)(FRA:Q4Z) ("The Fresh Factory" or the "Company"), a mission-driven company for fresh and better-for-you food and beverage brands, announces its intention to commence a normal course issuer bid (the "NCIB"), under which it may purchase up to 5% of the current number of issued and outstanding common shares of the Company (the "Common Shares").

The NCIB may commence on or about August 4, 2023 and shall expire on the 12-month anniversary of the effective date of the NCIB. All Common Shares purchased under the NCIB will be purchased on the open market through the facilities of the Canadian Securities Exchange (the "CSE"). The Company has appointed Canaccord Genuity Corp. to co-ordinate and facilitate the NCIB purchases. All purchases made under the NCIB will be at the prevailing market price for such Common Shares on the CSE at the time of purchase and shall be duly cancelled and returned to treasury.

In deciding to continue its NCIB program, the Company believes that the market price of the Common Shares may not, from time to time, fully reflect their value, and accordingly, the purchase of the Common Shares would be in the best interest of the Company and an attractive and appropriate use of available funds.

About The Fresh Factory B.C. Ltd.

The Fresh Factory is a vertically integrated company focused on accelerating the growth of the fresh, clean-label, plant-based food and beverage brands of tomorrow. The Fresh Factory owns or partners with emerging brands in the plant-based space to develop, manufacture, and sell products made from fresh produce and recognizable ingredients. It operates from its centrally located manufacturing facility near Chicago, serving customers across the US. As a public-benefits corporation, The Fresh Factory is ESG-focused, driven to make a lighter, greener impact on the environment and a stronger, positive impact on local communities and the food system as a whole. Learn more about The Fresh Factory at www.thefreshfactory.co and find The Fresh Factory on social media at Instagram, Twitter, and LinkedIn. To receive news and updates about The Fresh Factory, visit their website at www.thefreshfactory.co.