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    Acorda Therapeutics Announces Launch of New INBRIJA Campaign  121  0 Kommentare “For The Fighters”

    Acorda Therapeutics, Inc. (Nasdaq: ACOR) today announced that it has launched a new INBRIJA (levodopa inhalation powder) website and brand campaign. The campaign, “For the Fighters, is based on direct feedback from people with Parkinson’s (PwPs). It honors the fighting spirit of the Parkinson’s community, encouraging PwPs to step up their fight by considering whether an on-demand treatment for OFF periods, such as INBRIJA, is right for them.

    The campaign can be viewed at www.Inbrija.com.

    INBRIJA is an inhaled prescription levodopa medicine used to treat the return of Parkinson’s symptoms (known as OFF episodes) in people with Parkinson’s disease who are treated with carbidopa-levodopa medicines. It does not replace the regular carbidopa-levodopa medicines. INBRIJA is not to be used by people who have taken a nonselective monoamine oxidase inhibitor, such as phenelzine or tranylcypromine, within the last 2 weeks.

    “Our message to our Parkinson’s community is ‘we see you, and we see fighters.’ We want this campaign to reflect the strength, the determination, and grit that people with Parkinson’s bring to their fight against this disease,” said Kerry Clem, Chief Commercial Officer at Acorda. “We’ve heard from many people living with Parkinson’s, as well as their care partners, that when their symptoms return between doses of their regular medication it can cause them to avoid going out or making plans, and they may miss some of the important moments in their lives. Therefore, it’s important for people with Parkinson’s to have access to on-demand treatment options, such as INBRIJA, to address these OFF periods when and where they occur*.”

    “We’re proud to be able to bring an on-demand, rescue treatment to PwPs to help address OFF periods,” said Ron Cohen, M.D., Acorda’s President and Chief Executive Officer. “In addition, now that there are fewer on-demand therapies available, we are redoubling our efforts to provide this community with education and support, so that people living with Parkinson’s can continue their fight. These efforts are building on the success of the INBRIJA commercial that we launched this spring.”

    Jimmy Gaddis, one of Acorda’s Inbrija ambassadors, added: “I’ve lived with Parkinson’s for over 16 years, so this message really hits home for me. I’m determined to make every day, every moment, count, and to live a full life with my family and friends. I look for whatever tools or options will help me in this fight, whether it’s exercise, healthy eating, social activities, or on-demand treatment options.”

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    Acorda Therapeutics Announces Launch of New INBRIJA Campaign “For The Fighters” Acorda Therapeutics, Inc. (Nasdaq: ACOR) today announced that it has launched a new INBRIJA (levodopa inhalation powder) website and brand campaign. The campaign, “For the Fighters,” is based on direct feedback from people with Parkinson’s (PwPs). …

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