WPP & Spotify announce first-of-its-kind global partnership - Seite 2

Brian Berner, Global Head of Advertising Sales, Spotify, said: “We’ve long partnered with WPP to enable agency planners and buyers to make more informed decisions when planning for digital audio. With our new global partnership, we’re helping WPP clients modernise their strategy and planning. More than 550 million people across 184 markets come to Spotify every month to be entertained, to learn and to discover for nearly 2.5 hours each day. As we continue to drive innovation in audio and the advertising industry at large, partners like WPP are critical to delivering for advertisers, creators and audiences wherever they are.”

Additional insights from the Sonic Science study, as well as tips for advertisers on how to get started with digital audio can be found here: WPP Sonic Science study.

About WPP

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.

About Spotify

Spotify’s mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify’s platform revolutionised music listening forever when we launched in 2008. Our move into podcasting brought innovation and a new generation of listeners to the medium, and in 2022 we entered the next audio market primed for growth with the addition of audiobooks.

Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 5 million podcasts titles, and 350,000 audiobooks on Spotify. We are the world’s most popular audio streaming subscription service with more than 551 million users, including 220 million subscribers in more than 180 markets.

¹ Sonic Science Volume 1, Neuro-Insight and Spotify, June 2021
² Ibid

View source version on businesswire.com: https://www.businesswire.com/news/home/20230802605554/en/

The WPP Stock at the time of publication of the news with a fall of -0,20 % to 49,30EUR on Lang & Schwarz stock exchange (03. August 2023, 15:14 Uhr).