Alliance Entertainment’s Mill Creek Entertainment Hits Home Run With Exclusive Digital and Physical Movie Release of Nefarious

PLANTATION, Fla., Aug. 14, 2023 (GLOBE NEWSWIRE) -- Mill Creek Entertainment, a division of Alliance Entertainment, announced it will release Believe Entertainment’s supernatural thriller Nefarious, on Blu-ray and DVD on August 15, 2023, following successful theatrical and Premium Video-on-Demand (“VOD”) windows.

The R-rated supernatural thriller opened theatrically through Soli Deo Gloria Releasing, earning $5.4M in Domestic Box office. Mill Creek Entertainment then led a successful Premium VOD rollout on iTunes, Google, and Amazon that has yielded an estimated total of over 560,000 streams since its digital release on June 2, 2023. Gross digital revenue to date is approximately $7M, and the title is on track to double Mill Creek’s digital year-over-year revenue.

“Nefarious is our biggest release to date and the digital sales we managed on this title was just exceptional,” said Jeff Walker, CEO of Alliance Entertainment. “In addition to our state-of-the-art physical distribution operations, we have built a robust digital video platform that can support great movies like Nefarious that provided Believe Entertainment with a complete physical and digital distribution solution.”

Nefarious will be available to own on Blu-ray and DVD on August 15, 2023, at major U.S. and Canadian retailers and e-commerce sites including Walmart, Best Buy, Barnes & Noble, Target, and Amazon. The film is Mill Creek Entertainment's top-ranking Amazon pre-order on DVD and Blu-ray. Initial placement of over 50,000 units to cover heavy projected demand for the physical copy of this great movie. The DVD and Blu-ray will be available to over 10,000 brick and mortar storefronts serviced by Alliance Entertainment.

Inspired by the New York Times best-selling book ‘A Nefarious Plot,’ the film stars Sean Patrick Flanery (Boondock Saints) as a convicted serial killer possessed by a demon named ‘Nefarious.’ On the day of his scheduled execution, he gets a last-minute, court-ordered psychiatric evaluation. The killer astonishes visiting psychiatrist Dr. James Martin (Belfi, Entourage) by insisting that instead of trying to avoid his execution, he is in fact a demon - Nefarious - who wants his execution to go forward. As a storm gathers outside the prison, Nefarious chips away at Dr. Martin’s resolve and conviction, confounding and unsettling him so much that he begins to doubt his own sanity and fears for his life. As the two face off, they deliver crackling energy and a series of disturbing preternatural revelations propelling them to an inexorable, astounding conclusion.