Tommy Hilfiger Brings Together Fashion & Music Royalty for Fall 2023 Campaign

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], brings the brand back to its roots for Fall 2023 with a campaign reinterpreting its inclusive perspective on family; red, white and blue DNA; and optimistic take on modern Americana. The multi-generational cast features the families and friends of Quincy Jones, SZA, Paloma Elsesser, Amber Valletta and Devon and Steve Aoki who wear the new TOMMY HILFIGER Fall 2023 collection – characterized by timeless prep styles and Classic American Cool.

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Tommy Hilfiger Fall 2023 Campaign

“This campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family,” says Tommy Hilfiger. “We’ve brought together a cast of uniquely talented friends and family whose deep bonds and unwavering support of one another reminds me of the powerful relationships I have with my loved ones.”

The Fall 2023 collection provides a modern vision of style inspired by both escapes to the great outdoors and TOMMY HILFIGER’s Classic American Cool prep essentials. Outerwear is at the heart of the collection with the New York puffer offering a modern perspective to the original puffers of the ‘90s, which captured the attention of youth cultures of the decade with bold branding, bright colors and oversized shapes. Taking a contemporary look at heritage styles and archival silhouettes, established brand signatures are given a playful remix across the collection, including the original Tommy Tartan, red, white and blue, global stripe and TH Monogram.

Captured in their natural elements, the campaign families are lensed to portray the richness of their personalities, interactions and environments. Friendships, communities and cultures come together in intimate, personal portraits that embrace a sense of optimism and shared joy.

Quincy Jones with family

Legendary producer, Quincy Jones, is a musical icon and 28-time GRAMMY Award winner. He and his family have long been at the forefront of culture, music and style, including a deep history with the TOMMY HILFIGER brand. In the early ‘90s, his daughter Kidada worked closely with Tommy himself on the launch of TOMMY JEANS, creatively guiding the brand towards innovation and cultural relevance. The iconic family wear the elevated prep of the TH Collection shot at a classic American home.