Experience a Fashion Revolution

Claire’s and Super League partner to create a ‘Limiteds’ fashion revolution on Roblox and launch the ultimate immersive experience in self-expression

SANTA MONICA, Calif., Aug. 23, 2023 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLGG), a leading publisher of immersive experiences across the world’s largest metaverse gaming platforms, and Claire's, the global fashion brand empowering style and self-expression, are teaming up and kicking off their partnership as early brand leaders of the Roblox Limiteds platform, an exciting digital merchandise feature allowing creators and brands to release limited UGC designs and quantities of unique wearable creations across the Roblox platform.

This collaboration between Claire's and Super League marks a significant milestone in the lifestyle brand's venture into the metaverse. ShimmerVille, Claire's original franchise within Roblox with a 92% player rating, has already captivated millions of users with its transformative digital world and immersive role-play experience. Both companies see the extension into avatar wearables as an opportunity to spearhead a new era of brand engagement where the boundaries between physical and digital seamlessly merge. Super League and Claire's are leveraging cutting-edge technology to introduce a series of limited drops and exclusive items in their digital world - items that could also be created and released as unique physical merchandise in Claire’s global retail locations. This creates a more immersive way for users to express their individual style and showcase their ‘phygital’ life.

To kick-off the launch, a new Claire’s Limited will drop each day for a total of ten distinctly unique offerings that are only available in the ShimmerVille Roblox experience. Included in this array are highly desirable backpacks and original avatar heads, all inspired by Claire’s fan favorite ShimmerVille pets and critters. Whether a player is after the ultra-rare or uncommon, this collection has something for everyone. To celebrate the tenth and final drop on August 26, the coveted Stuffy Backpack Limited will be featured as a free reward within a brand new quest launching on the same day. The launch includes: