Avantax Named Finalist in Service Excellence Category at the 2023 WealthManagement.com “Wealthies” Industry Awards

Firm’s proactive service journey and subsequent results earn nod from notable industry awards

DALLAS, Aug. 23, 2023 (GLOBE NEWSWIRE) -- Avantax, a leader in tax-focused financial planning and wealth management, announced today that it has been named a finalist in the WealthManagement.com 2023 Industry Awards (the “Wealthies”) for Service Excellence among broker-dealers with 1,000 or more advisors. The annual WealthManagement.com Industry Awards celebrates the companies, individuals and organizations that demonstrate outstanding achievement in support of financial advisor success.

This finalist recognition reflects Avantax’s commitment to serving Financial Professionals, tax professionals and accounting firms seamlessly and in ways that enable them to grow their business. Under the leadership of Dan Kocher, VP, Service Excellence, and Todd Mackay, President of Wealth Management, Avantax embarked on an ambitious journey to transform its service offering. This undertaking included departmental restructuring, intensive training and education of team members, and significant technology enhancements.

As part of this multi-year endeavor, Avantax introduced tiered and regionalized service teams, enriching the client experience for its Financial Professionals. These teams were strengthened by a comprehensive training and mentoring program that boosted capabilities and fostered a success-driven mindset among both service team members and the Financial Professionals they serve. Additionally, Avantax empowered the service team with data tools to allow for a more proactive service consulting program to allow for Financial Professionals to be meaningfully more efficient in their day-to-day management of their business.

Avantax’s fanatical focus on Client Service resulted in significant operational improvements, including lower Not in Good Order (NIGO) rates, decreased call volume, improved paperwork processing efficiency, shorter call hold times, as well as significantly higher Net Promoter Scores.

“We’re honored by the Wealthies recognition of our Client Services and Operations team's recent results as well as our commitment to continually invest to achieve superior service and processing metrics," said Dan Kocher, VP, Service Excellence at Avantax. “Based on direct feedback from the Avantax Community, we know that our Service Excellence improvements have helped our independent Financial Professionals drive efficiencies and operational improvements in their firms, and helping our Financial Professionals achieve their goals is why the Avantax team comes to work every day.”