How a Mini Food Creator, a Pepper Farming Duo, and Other Iowans Are Accelerating Their Businesses - Seite 3

Garry Goodlett sees enormous potential in his invention, a vision he's put together because of accelerator courses on things like commercialization. If the Legg Buddy were to earn just a fraction of the existing market, it could see hundreds of millions in sales across the globe each year, according to his analysis. Garry Goodlett credits his son's referral to the accelerator as the launch pad for this big ambition.

"[The Drake program] catapulted my idea from the embryonic stage," he said. "I've gotten input from some who I consider titans in the business community, and I've had quite a bit of enthusiasm."

The spiciest peppers in Iowa

What do a circus performer and a heavy metal drummer get up to during the pandemic lockdown? Learn to grow the spiciest peppers in Iowa.

The secret, as Charlie and Celestino Ramirez have perfected, is to boost the pepper plant's spicy defense mechanism through horticultural torture.

We bring them to the point of death and then bring them back," Celestino Ramirez said. "[We're in the] fifth generation of that process, so it gets hotter and hotter every single time."

While the husband and wife duo are still professional entertainers, today their main jobs are growing and selling these fire-hot peppers as the Sweatshop Pepper Farm, their food processing company. Their products range from salsa kits and seasoned chips to tins of infused peppers and even keychains to store on-the-go spices.

The Drake accelerator graduates sought out the program for ways to expand their business. The courses pushed them to incorporate direct feedback from customers at farmers markets into product experimentation. Instead of focusing on the hottest peppers, the two began offering a spectrum of spice levels. Today, the mildest products are their top sellers.

"It literally opened our eyes to a brand-new way of thinking when it came to our business. Right from the get-go, it took our little salsa business and put it in the forefront," Celestino Ramirez said. "We brought them a hunk of steel and they helped us mold it and grind it. It gave us an edge."

A year and a half into business, the two sell wholesale products across the country. While it used to be a side gig, Sweatshop Pepper Farm is helping fund their return to live entertainment.

"He plays the fastest double bass you've ever heard, and I like to perform on chains," Charlie Ramirez said. "It's a little wacky."

Foto: Accesswire

The Drake University Business Clinic has helped budding entrepreneurs around Iowa develop their business plans, including (from left) Celestino and Charlie Ramirez of Sweatshop Pepper Farm, Garrison Goodlett of G.G.'s Chicken and Waffles, and Karel Howell of Karel The Girl Miniature.

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SOURCE: Wells Fargo

View source version on accesswire.com:
https://www.accesswire.com/776634/How-a-Mini-Food-Creator-a-Pepper-Far ...


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